Hardly any company today does without the use of digital marketing. In addition to traditional marketing, online marketing is playing an increasingly important role within marketing. Web 2.0 has become part of everyday life, and Web 3.0, the Semantic Web, will offer further interesting opportunities for companies in every sector in the future. The digital world and its development continue to advance, which inevitably leads to an increased demand for highly trained marketing specialists who know how to exploit these opportunities and make them usable for companies.

In order to train these specialists, new types of further education programs must be created, such as the Business Administration with a specialization in Market Psychology and Digital Marketing Master (FH). In this course, market development is not only carried out from a technological perspective, but also with a view to people, their experience and behavior as market participants. In addition to content on disruptive technologies, strategic decision-making, marketing in the digital age and international business development, market research and market, advertising and consumer psychology are therefore not neglected alongside current topics from the fields of economics, media and communication as well as business psychology.

The Business Administration with a specialization in Market Psychology and Digital Marketing Master (FH) is a part-time Master's degree program that offers students the opportunity to consistently apply the social, personal, technical and methodological skills they have acquired during the course and to implement them in their own research projects. A high proportion of supervised self-study ensures a high degree of flexibility, allowing Master's students to work on the individual modules according to their own needs in terms of time and location. It offers the ideal prerequisites and career opportunities for specialists in corporate communications, marketing communications, market research and strategy development, as well as consulting, customer relationship management and product development.

Find out more about the Business Administration with a specialization in Market Psychology and Digital Marketing Master (FH) here at Ausbildung-Weiterbildung.ch and, if you are interested, have the university send you all the necessary documents about the course directly, quickly and easily using the contact form.