Business Administration with specialization in Market Psychology and Digital Marketing Master (FH): education, schools at a glance

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Are you looking for a suitable university or college for training / further education such as the Business Administration with a specialization in Market Psychology and Digital Marketing Master (FH)? On Ausbildung-Weiterbildung.ch you can quickly and directly find numerous interesting and rewarding educational offers for a Master's degree:

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Business Administration with a specialization in Market Psychology and Digital Marketing Master (FH): For a career in digital marketing

Hardly any company today does without the use of digital marketing. In addition to traditional marketing, online marketing is playing an increasingly important role within marketing. Web 2.0 has become part of everyday life, and Web 3.0, the Semantic Web, will offer further interesting opportunities for companies in every sector in the future. The digital world and its development continue to advance, which inevitably leads to an increased demand for highly trained marketing specialists who know how to exploit these opportunities and make them usable for companies.

In order to train these specialists, new types of further education programs must be created, such as the Business Administration with a specialization in Market Psychology and Digital Marketing Master (FH). In this course, market development is not only carried out from a technological perspective, but also with a view to people, their experience and behavior as market participants. In addition to content on disruptive technologies, strategic decision-making, marketing in the digital age and international business development, market research and market, advertising and consumer psychology are therefore not neglected alongside current topics from the fields of economics, media and communication as well as business psychology.

The Business Administration with a specialization in Market Psychology and Digital Marketing Master (FH) is a part-time Master's degree program that offers students the opportunity to consistently apply the social, personal, technical and methodological skills they have acquired during the course and to implement them in their own research projects. A high proportion of supervised self-study ensures a high degree of flexibility, allowing Master's students to work on the individual modules according to their own needs in terms of time and location. It offers the ideal prerequisites and career opportunities for specialists in corporate communications, marketing communications, market research and strategy development, as well as consulting, customer relationship management and product development.

Find out more about the Business Administration with a specialization in Market Psychology and Digital Marketing Master (FH) here at Ausbildung-Weiterbildung.ch and, if you are interested, have the university send you all the necessary documents about the course directly, quickly and easily using the contact form.

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Jungholzstrasse 43
8050 Zürich
Kalaidos Fachhochschule Wirtschaft - Prorektorat Ausbildung
(4.9) Good 55 55 Ratings (90% )
5 reasons to study at Kalaidos UAS:

Up to 100% professional activity: All degree programs are designed in such a way that there is room for a demanding career, studies and private life side by side. The study concepts are flexible and take into account the needs of students and their employers.

Flexibility: You complete each module with an examination so that the workload is well distributed over time. You can also start your studies 6 times a year.

Practical relevance: Both lecturers and students work. You learn what works in practice.

Recommendation: The satisfaction of our customers is the most important thing for us and a decisive component of our quality and service management. 70% of our students come through recommendation.

Network: Stay up to date even after graduation - with our various specialist conferences and the Kalaidos Alumni Association.
Strengths: Modular, flexible study models for demanding professionals who want to combine career and further education. Maximum practical relevance thanks to working lecturers. Personal advice and support.
Region: Aargau, Basel, Bern, Liechtenstein, Ostschweiz, Zentralschweiz, Zürich
Sites: Zürich
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