Digital commerce is a rapidly growing market and is becoming increasingly important. This will not change. It is therefore imperative that companies place more and more emphasis on this topic to ensure their competitiveness. At the same time as digital commerce, artificial intelligence is also playing an increasingly important role and is having a huge and ever more significant impact on the opportunities and ways in which companies interact with their customers.

But what exactly is e-commerce? E-commerce enables customers to buy products and services in an interactive self-service experience. Digital commerce describes the people, processes and technologies involved in the entire development of products or services (research, analysis, pricing, advertising, etc.), right through to the complete customer journey.

In the CAS Digital Commerce, participants learn about the processes and systems of online commerce and how they are implemented and interact with artificial intelligence. Current trends and the latest developments are taught with a high degree of practical relevance, which is promising for a future career in e-commerce. The CAS Digital Commerce focuses on the two modules E-Commerce Management and AI in Digital Commerce - an unbeatable combination. In addition to the compulsory part CAS Advanced Digital Marketing and the two compulsory elective parts A CAS Digital Marketing and CAS Digital Sales & Marketing in B-to-B, the CAS Digital Commerce is also an option in the compulsory elective part B of the MAS Digital Marketing.