CAS Marketing Writer - UX Writing (copywriter) (FH)  (Region Ostschweiz):
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Address:
Technoparkstrasse 1
8005 Zürich
The Text Academy is a pioneer for "AI, Artificial Intelligence" professions. This includes six CAS university courses such as the CAS Digital Publisher & AI Writer/AI Prompter.
The Swiss Text Academy Foundation has been promoting the professionalization of writing professions since 2001. To this end, it has developed courses such as the CAS Corporate Writer. Since 2023, the foundation has been promoting the integration of AI, Artificial Intelligence, into new professions such as "AI Writer, AI Prompter".

The Text Academy Foundation has gained the AI research institute Lab42 in Davos as a technology partner.

OVERVIEW OF UNIVERSITY COURSES IN PARTNERSHIP WITH THE UNIVERSITY OF APPLIED SCIENCES ZURICH, HWZ:
CAS Digital Publisher & AI Writer/AI Prompter;
CAS Corporate Writer - AI Content Creator;
CAS Content Marketing - AI Marketing Prompter
CAS Marketing Writer - UX Writing/AI Engineering
CAS Storytelling - Brand Journalism
CAS Influencer Management
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SEMINARS
Diploma course "Writing and Publishing with ChatGPT/Midjourney"
Professional Writing Worshop, AI Writing
Region: Ostschweiz, Zürich
Sites: Zürich

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Questions and answers

The admission of each applicant to the CAS in UX Writing is decided individually by the course management. However, junior copywriters from advertising and marketing agencies, marketing specialists, PR assistants, advertising assistants, marketing planners and marketing communication planners with a Federal Diploma of Higher Education have just as good a chance of being admitted as graduates with a degree in the humanities, communication, journalism or journalism, as well as people with a Federal Diploma of Higher Education as a communication manager / advertising manager, PR consultant or marketing manager. Interested parties with a CAS / NDK Corporate Communications, CAS Corporate Writing or CAS Corporate Publishing postgraduate diploma are also a target group for this further education course in UX Writing.

The CAS UX Writing consists of the following parts

  • 1: Language in marketing and advertising
  • 2: Writing for the web: SEO, web texts, audio texts
  • 2.1: User Experience Writing (UX)
  • 3: Certificate of achievement CAS final examination

The continuing education course CAS Marketing Writer - UX Writing can be completed in 2019 and 2020 for around CHF 6,700. Please contact the course provider directly via the contact form to find out the costs for courses starting after 2020.

UX designers work wherever there is an interface between people and computers, such as websites, online stores, apps, etc.. This means they can make a career in practically all industries and in all types of companies.

UX designers are sought-after specialists. The fast-growing online industry promises a flourishing career for people with a UX design degree.

Graduates of this continuing education, further training program are awarded the Certificate of Advanced Studies - CAS Marketing Writer - UX Writing. It is also possible to extend the CAS as a Dual Degree in Copywriting with Federal Diploma of Higher Education (FPE).

The Marketing Writer - UX Writing continuing education course consists of three modules, 70% of which take place in classroom teaching and contact lessons and 30% in self-study. Students have the opportunity to spend part of the face-to-face lessons in the virtual classroom (social distance learning). 155 lessons of the course take place on 15.5 days in classroom teaching, 10 days with 100 lessons in contact teaching with accompanied study work and around 105 lessons in self-study. This means that 36 days are required for the entire CAS.

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

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