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Sofort zur richtigen Weiterbildung

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Biel Burgdorf Langenthal Olten Solothurn Thun
Address:
Engehaldenstrasse 4
3012 Bern
Universität Bern, IMU Marketing, Weiterbildung
PART-TIME CONTINUING EDUCATION AT THE UNIVERSITY OF BERNE
Are you looking for an EMBA with a very good reputation? The University of Bern offers it. It is one of the 150 best universities worldwide out of more than 2,000 institutions assessed. That is an obligation. For 5 years, the Institute of Marketing and Business Management (Department of Marketing), in cooperation with other institutes, has been offering a part-time, practice-oriented continuing education program with a select teaching staff. The Executive MBA in Marketing Management provides proof of a high level of continuing education. A training institution stands and falls with the quality of its teaching staff. The teaching staff of the CAS courses come from universities, universities of applied sciences and - this is particularly important - also from practice. Continuous quality control ensures the didactic quality.
Region: Bern
Sites: Bern
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For the complete course with Certificate of Advanced Studies (CAS) Online Marketing & Social Media, participants must expect to pay a course fee of CHF 10,800 for the year 218. Please contact the University of Bern directly via the contact form to find out the costs for continuing education, further training at a later date.

The advanced training in online marketing & social media consists of a total of eight modules, which teach the craft of online marketing using comprehensive tools, methods, theories and best practices. The social media course modules are:

  • Basics and perspectives of online marketing and social media
  • Online marketing strategy
  • Strategies, concepts and organizational structures in social media marketing
  • Content and influencer marketing, storytelling, community management
  • Online marketing campaigns
  • Search engine advertising, video marketing
  • Search engine optimization, e-mail marketing and marketing automation
  • Recognize and implement potential for improvement

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CAS Marketing Management and Sales (Uni) CAS Brand Management and Communication (Uni) CAS Marketing Management (Uni) CAS Tourism and Digitalization (Uni) CAS E-Commerce and Online Marketing (FH) CAS Communication and Management (Uni)

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