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Communication consulting: training, information and providers in your area

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Tipps und Entscheidungshilfen für die Ausbildungswahl

The Certificate of Advanced Studies in Communication Consulting FH course is aimed at experienced communication experts and qualified media professionals who wish to gain a foothold in the field of organizational and corporate communication. It qualifies participants to advise both internal and external clients on their communication processes and communication management. During the continuing education course, students are taught the methods and tools they need to recognize and solve communication problems. In doing so, they always ensure that the corporate strategy is supported in the long term and that the company's value is increased. Communication consultants develop corporate strategies and make their company or their clients more competitive and successful thanks to effective communication solutions in the area of marketing.

Increasing competitive pressure requires some companies to take a proactive approach to advertising and marketing. Specialists in the field of strategic communication consulting are therefore sought-after experts, as they have comprehensive and well-founded knowledge in all important areas (creativity, project management, process management, marketing, administration, public relations, technology, organization, law and consulting). A further course of study, such as the CAS Communication Consulting FH, will help you advance professionally, open many doors to interesting and challenging activities and allow you to climb the career ladder.

Would you like to find out more about this or similar courses and find out more about the course content, the associated costs and the time frame? Then the largest Swiss education portal Ausbildung-Weiterbildung.ch offers you the helpful opportunity to order free and non-binding information material online directly from the relevant universities. In addition, prospective students benefit from numerous other services on this education platform, such as comprehensive checklists or topic-related guides and job offers.

Questions and answers

In einem CAS Kommunikationsberatung lernt man folgendes:

  • Kommunikationsberatung
  • Beratungskommunikation inkl. einzelne Praktiken wie Gesprächsanalyse, Verhandlung, Analyse, Design
  • Beratungskontexte:
    • Strategische Kommunikation
    • Visuelle Kommunikation
    • Digitale Transformation, Strategie und Organisation
    • Agenturgründung und -management
    • Organisationsentwicklung
  • Beratungsformen:
    • Workshop-Formate
    • Managementberatung
    • Moderation
    • Mediation
    • Communities of Practice
  • Transformationen wie Gruppensupervision, Gesprächsanalyse, Portfoliobegleitung, Coaching etc.

Für eine strategische Kommunikationsberatung sind folgende Punkte wichtig:

  • Gemeinsam klare Ziele setzen (Berater versucht Probleme aufzudecken)
  • Neues wagen, aber nur auf der Basis von Bestehendem
  • Zuhören, Hypothesen bilden, diese überprüfen, den Kunden kennen lernen
  • Lösungen im Dialog entwickeln

Die folgenden Aktivitäten gehören zur Kommunikationsberatung für KMU:

  • Beratung von KMU bei der Entwicklung von Werbe- und PR-Strategien beraten
  • Analyse der Ist-Situation im Rahmen der Mediaplanung
  • Entwicklung von Kommunikationsstrategien
  • Zielgruppen, Kommunikationskanäle und Multiplikatoren identifizieren
  • Inhalte erstellen
  • setzen Kommunikationsmassnahmen um und kontrollieren sie
  • delegieren Aufgaben an Mitarbeiter und spezialisierte Dienstleister

Kommunikation Beratung umfasst folgende Elemente:

  • Vorbereitung, wie z. B. Lesen und Nachdenken, Überprüfung der Informationen und Planung des Beratungsablaufs
  • Situation reflektieren
  • Auftrag anpassen und Erwartungen steuern, Feedback einholen
  • Überblick behalten
  • Gemeinsam analysieren, um die richtigen Fäden zu ziehen und Veränderungen herbeizuführen

Überlegen Sie sich, welche Kommunikationsberatung Ausbildung Sie absolvieren möchten:

  • Berufsprüfung als Kommunikationsfachfrau / Kommunikationsfachmann
  • Höhere Fachprüfung zum Kommunikationsleiter / zur Kommunikationsleiterin
  • CAS Kommunikationsberatung

In der Marketing Kommunikation Beratung arbeitet man meist in einer Agentur und wird in der Regel von Unternehmen oder Organisationen als externer Berater hinzugezogen. Die Anstellung erfolgt also bei PR-Agenturen oder Kommunikationsagenturen und man arbeitet als externer Dienstleister für Unternehmen. Alternativ üben viele Kommunikationsberaterinnen ihren Beruf als selbständige Tätigkeit aus. Dabei greifen sie häufig auf ihr persönliches Netzwerk von Kontakten und Dienstleistern zurück.

The CAS Communication Consulting provides in-depth skills in the area of consulting processes, consulting communication and systemic consulting, taking into account the latest findings and models. The course enables you to develop your professional skills in media coaching and strategic communication consulting in a targeted manner and to expand your personal skills through supervision and intervision.

In order to be admitted to the CAS in Communication Consulting at a University of Applied Sciences, participants must have a university degree and at least five years of professional experience in a (project) management role, three years of which must be in journalism or organizational communication. Alternatively, professionals without a university degree can be admitted "sur dossier", provided they can demonstrate comparable qualifications and experience. An admission interview is mandatory for all applicants.

Ein Kommunikation-Berater sollte über die folgenden persönlichen Eigenschaften verfügen:

  • Kundenorientierung
  • Beratungskompetenz
  • gute Auffassungsgabe 
  • lösungsorientiertes Denken
  • konzeptionelle und organisatorische Fähigkeiten
  • Weitblick
  • Fähigkeit, Risiken einzuschätzen
  • Flexibilität

The educational offer in communication consulting is a specialized certificate course at university level, which concludes with a Certificate of Advanced Studies CAS. The CAS certificate course is part of the MAS Communication Management and Leadership master's program, but can also be attended independently.

Overview of providers for Communication consulting

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

Overview of providers for Communication consulting

Erfahrungen, Bewertungen und Meinungen zur Ausbildung / Weiterbildung

Preview of the video «4 Schritte zur richtigen Weiterbildung»
Overview of providers for Communication consulting

Haven't found the right training or further education yet? Benefit from educational advice now!

Further training is not only important in order to maintain or increase professional attractiveness, investing in training or further training is still the most efficient way to increase the chances of a pay rise.

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Sofort zur richtigen Weiterbildung

Address:
Theaterstrasse 15c
8401 Winterthur
ZHAW Departement Angewandte Linguistik
The ZHAW is one of Switzerland's leading universities of applied sciences. Its work is application-oriented and scientific in teaching, research, continuing education, services and consulting. Graduates of the ZHAW are therefore employable after graduation - also in an international and intercultural environment.

The Department of Applied Linguistics is the only linguistics department at a Swiss university of applied sciences. It deals with key issues in the fields of language, communication and media with the aim of making applied linguistics useful for business and society.
Region: Ostschweiz, Zürich
Sites: Winterthur, Zürich
Next start date
Winterthur
4/11/2025
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