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Marketing Communication (HF) (Region Ostschweiz):
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Address:
Quadratscha 18
7503 Samedan

College of Higher Education for Tourism & Management, Engadin

College of Higher Education for Tourism & Management

Would you like to pursue a career in tourism while leaving your options open in other sectors? Then studying at the College of Higher Education for Tourism & Management in Samedan is just right for you. We prepare you for management positions in tourism, marketing, public relations and/or event management.
The College of Higher Education for Tourism & Management has been known for over 30 years for its highly practice-oriented training and is popular with partners for hiring graduates after their studies.
Benefit from studying where others go on vacation. You can live on campus in Samedan and become part of the local CHE community. In your free time, ski slopes, cross-country ski trails, hiking trails, bike trails and swimming opportunities in mountain lakes are right on your doorstep. As a CHE Tourism & Management student, you have access to many benefits.

Strengths: A practical course that I was able to tailor to my needs - recommended for all budding tourism professionals

Region: Ostschweiz

Sites: Samedan

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Which Marketing Communication courses are federally recognized?

In addition to degree courses and postgraduate courses in Marketing Communication at Universities of Applied Sciences and universities, you can complete the following federally recognized continuing education, further training courses in Marketing Communication:

Retail trade specialist (Federal VET Diploma)
Marketing specialist (FPE)
Communication planner (FPE)
Public Relations Specialist (FPE)
Copywriter (FPE)
Retail trade specialist (FPE)
Textile trade specialist (FPE)
Sales specialist (FPE)
Retail trade manager (AFPE)
Sales Manager (AFPE)
Sales consultant and agent (AFPE)
Marketing Manager / AFPE)
Internet Marketing (CHE)
Marketing Manager (CHE)
Marketing Communication (CHE)
Sales (CHE)

If you are specifically looking for continuing education, further training in marketing communication, you can also attend continuing education, further training in the form of CAS and MAS (Certificate of Advanced Studies and Master of Advanced Studies) programs at a University of Applied Sciences. For example, a CAS in Intellectual Business Communication, CAS Marketing & Corporate Communications or MAS Brand and Marketing Management would be possible. In addition, there are also certificate courses in marketing communication that provide further training in various areas.

Are all courses at a marketing school only suitable for people with marketing knowledge?

There is a wide range of training and continuing education, further training courses in marketing aimed at marketing professionals who wish to further their education in this field, be it with a Federal Professional Examination (FPE), Advanced Federal Professional Examination (AFPE) or a diploma from a College of Higher Education (CHE), University of Applied Sciences (UAS) or university. But of course you can also train at a marketing school if you have no previous experience in marketing, sales or communication and are looking to enter these sectors. In this case, almost every school offers certificate courses, for example in preparation for the MarKom certificate exam, which is a good basis for all other federally recognized continuing education, further training. As of 2019, passing the MarKom exam is no longer mandatory for continuing education, further training as a marketing specialist, PR specialist, communication planner, sales specialist and copywriter with a federal certificate.

However, people who simply want to gain an insight into marketing or would like to be trained on a very specific topic can of course also attend a seminar at a marketing school. Such seminars or courses can be on topics such as web analytics or search engine marketing, social media marketing or conversion rate optimization. You can find out about their current course offerings directly from the schools.

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