Marketing specialist training: Field report by Head of School Roland von Euw - taking on a challenging role in marketing
Who are you and how does the preparation for professional examinations with an eCertificate work?
My name is Roland von Euw and I am the owner and principal of eFachausweis. At eFachausweis, preparation for the professional examination works a little differently. Those who prepare for the federal marketing specialist exam with online training, for example, have more flexibility and self-determination than with traditional training with face-to-face classes. This is because you can determine your own learning times, locations and dates. The course at eFachausweis is taught online with videos, texts, case studies, graphics and regular learning assessments. This makes it easier to balance work, leisure and learning during the marketing specialist training course.
Who is the Marketing Specialist course suitable for?
The marketing specialist course with a federal certificate is aimed at people who have already gained some experience in marketing and would like to deepen their knowledge. These are, for example
- Graduates of the MarKom admission exam
- Marketing clerk without recognized certificate
- People with initial professional marketing experience
- Marketing career changers who want to deepen their knowledge
- Assistants to marketing managers or sales managers
What are the requirements for the advanced training course for marketing specialists with a federal certificate?
In order to be able to take the professional examination to become a marketing specialist with a federal certificate, candidates need:
- At least 2 years of professional experience in areas such as marketing, advertising/marketing communications, direct marketing, sales or public relations
- Completion of a 3-year basic vocational training course, commercial secondary school, 3-year technical secondary school, baccalaureate, higher technical school, university, university of applied sciences or higher technical examination
Other important requirements for a job as a marketing specialist are marketing-oriented thinking, good business knowledge, negotiating skills and project management skills.
What opportunities do graduates have after completing the online training to become a marketing specialist with a professional examination?
The specialist knowledge acquired in the online marketing specialist course enables you to take on a challenging role in marketing. It is possible to work in management positions in marketing, advertising, public relations, market research, direct marketing, product management, internal or external sales in various industries. Marketing specialists develop marketing concepts and activities for products and product groups. They then implement these with specialists for various stakeholder groups in the company.
What content is taught to students on the marketing course?
The following content is taught in the marketing specialist course:
- Marketing basics
- Market research
- Marketing concept
- Digital marketing
- Communication in marketing
- Distribution
- Business management basics (strategy, processes, accounting, etc.)
- Presentation technology
- Network management
- Project management
- Self-management
- Law
- Digital tools
- Oral and written exam training
What do I need for online lessons?
Internet access is required in order to take part in online lessons for the eFachausweis. We provide students with an iPad that can be used for the marketing specialist course. However, this also works with a laptop. Online lessons require curious students who actively and independently engage with the learning content.
How much does the Marketing Specialist course cost?
The marketing specialist course with a federal certificate costs CHF 5,900 in the shared teaching variant and CHF 7,900 in the mentoring variant. As professional examinations are subsidized by the federal government, half of the costs can be reclaimed after the professional examination. This means that online training effectively costs students only CHF 2,950 and CHF 3,950 respectively.
Why should people interested in education opt for the eFachausweis?
There are a number of good reasons for studying online for the Marketing Specialist Certificate with eCertificate:
- Didactically well-prepared online teaching method
- Takes into account prior knowledge
- You can determine your own learning pace
- Lower costs due to independence of time and place
- Learning success through independent study and interactive exchange
- Expanding technical and digital skills
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