Which activities appear in marketing manager job advertisements and how often? What is required?

Advertisements for marketing manager jobs contain all the requirements that a company places on new employees for the vacant job profile. Jobseekers will find all the important information about the vacancy in job advertisements, such as

  • the activities
  • the requirements (previous education, professional experience, personal skills and characteristics)
  • the employer

This information on the marketing manager job varies from company to company. We have selected the information from the relevant job advertisements from various job agencies, looked at it and compiled it for you*:

 

Different job titles:

  • Marketing Manager
  • Marketing Manager
  • Head of Marketing
  • Responsible for marketing
  • Marketing Director
  • Head of Marketing and Communication
  • Head of Marketing (& Communication)
  • Team Leader Marketing
  • Market manager, brand manager
  • Head of Business Marketing
  • Head of Marketing
  • Head of Public Relations
  • Head of E-Commerce

 

Distribution of individual tasks in a marketing manager job:

Develop and implement marketing strategies approx. 40% of the time
Create market analyses, develop and implement marketing measures and online marketing measures approx. 40% of the time
Further tasks: Monitoring marketing budgets and business plans, media planning, organizing events and PR events, ensuring CD/CI, team leadership approx. 20% of the time

Requirements mentioned in job advertisements for a marketing manager job

Professional requirements
  • Completed basic training
  • Further training as a marketing planner or marketing manager
  • Management experience
Specialist knowledge for a marketing manager job
  • Experience in the field / industry
  • Very good knowledge of MS Office
  • Good foreign language skills
  • Fluent German
  • Project management
Personal characteristics
  • Leadership skills and good motivator
  • Communication skills
  • Problem solving skills
  • Organizational skills
  • High resilience even in hectic
Other for Marketing Manager Job / Marketing Manager Job Adaptability, i.e. in the fast-changing world of marketing, the ability to adapt quickly to new trends, technologies and market conditions is crucial

By the way:Here you will find informative links on the subject of job advertisements and the search for vacancies:

*The information listed here comes from a specific ad hoc study to give you a unique insight into the desired job market. So that you know what is currently required in a marketing manager job.

Schools with marketing manager training