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Certified marketing managers HF are able to take on management tasks and leadership responsibility in the marketing departments of medium-sized and larger companies. They have generalist, practical skills to plan and implement marketing concepts and to manage projects and employees in a targeted manner. They draw up budgets for their area and use key figures to evaluate the profitability of their projects.
During the three-year, part-time course at a higher technical college for marketing, you will not only train as a marketing specialist, but also become a generalist with broad, networked and action-oriented specialist, methodological and management skills.
For many people, training as a marketing manager HF is the door opener to a company's marketing department. After completing your training, you will also have an ideal basis for further postgraduate courses that allow you to specialize in individual topics or broaden your skills. For example, in business administration, event and promotion management, online marketing or internal communication. If you are able to qualify for a "sur-dossier" admission (individual admission based on your CV) through relevant professional experience, you can also choose from CAS, DAS and MAS postgraduate courses at universities of applied sciences in related subjects. For example, in marketing management, business communications or corporate management.
During your studies, you will meet many interesting people, network with other participants and lecturers and develop friendships and contacts beyond the course. Contacts are valuable in today's world and can also make a positive contribution to the next step in your career (for example when changing jobs).
As a Marketing Manager HF, you will increase your professional and career opportunities and actively shape your professional development.
