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Liestal Reinach
Address:
Peter Merian-Weg 6
4002 Basel
MBA Marketing and Business Development at the University of Basel
The MBA Marketing and Business Development is an intensive, part-time and professionally supervised Master's program with a duration of 16 months. The Master's degree has the academic title: "Master of Business Administration (MBA) Marketing and Business Development" from the University of Basel.

The MBA is aimed at high potentials in marketing and business development. You belong to our target group if you want to take the next important step in your career to professionalize your activities, expand your areas of professional responsibility and prepare yourself for new fields of activity.

The University of Basel is one of the top 100 universities in the world and is highly regarded internationally. As the oldest Universities in Switzerland, founded in 1460, it stands for excellence in research and teaching and impresses with its interdisciplinary approach and strong networking.
Region: Basel
Sites: Basel
Next start date
Basel
February 2025
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Depending on the size and focus of the marketing schools, you can take advantage of a wide range of courses covering all areas of marketing. Depending on your previous education, however, you may be eligible for other educational opportunities, such as a certificate course, Advanced Federal Professional Examination (AFPE), College of Higher Education or even a degree from a university. Within the sub-sectors of marketing, you will find attractive offers from first-class schools and seminar providers for a wide range of educational and professional requirements.

Have you already decided on a specialization in marketing that you are particularly interested in and are looking for courses at marketing schools? Or are you still unsure where your main area of interest lies? As the field of marketing is very broad and has a wealth of training and, above all, continuing education, further training to offer, a distinction is usually made between the following areas:
  • Customer Relationship Management (CRM)
  • Direct marketing
  • Event marketing/live communication/sponsoring
  • Online marketing / e-commerce
  • Overall marketing / marketing management
  • Marketing communication
  • Product Management
  • Public Relations / Corporate Communications
Would you like to find out more about the professional field of marketing manager or marketing director or perhaps just find out a little more about the general training opportunities in the field of marketing? Then we recommend the guidebook "Training and continuing education, further training in marketing, communication and sales" (see navigation point "Educational aid" above). This guide, which you can download free of charge, takes a detailed look at the individual areas of marketing and gives you an insight into the tasks, skills and responsibilities of a number of selected professions. This will give you an overview of your options in marketing management and you can then start your search for a suitable school.
If you feel that you still need further information and help, educational guidance can be a useful addition for you. Experienced experts from the educational guidance service will support you in your search for suitable training or continuing, further education, give you specific suggestions for a suitable course and answer all your questions seriously and competently. And all of this is completely free of charge. The guide to choosing a school is just as competent and helpful, helping you to find exactly the provider that suits you best from all the schools.

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