As a public relations specialist with a federal certificate, you can hold a middle management position and are therefore responsible for the success of a company or organization.
The public image of a company, its reputation and its relationship with target groups and contacts are now more crucial than ever. The joys and sorrows of public relations are closely intertwined. In the age of digitalization, where everyone is both a consumer and a producer of content, any message or comment can serve as a catalyst for a so-called shitstorm.
This makes it all the more important to maintain an overview of the current mood, trends, tools, etc. Continuous further training is the be-all and end-all if you want to remain attractive on the job market as a PR specialist.
Our free educational guide provides a comprehensive overview of further training options and career opportunities in public relations and related fields such as marketing, communication and sales.
You can download it without giving your name and e-mail address.