What should be taken into account when measuring the success of seminars and training courses? What is the right approach?

The free guide for companies "Measuring the success of seminars and training courses" gives you an insight into the importance of measuring the success of training courses and seminars, the different methods and the best approach.

The following questions are answered in the guide:

  • How does the planning phase of measuring the success of seminars and training courses work?
  • What needs to be taken into account when collecting data for performance controlling?
  • Which data analyses are useful for controlling educational measures?
  • What does the reporting phase involve and what should the results report contain in any case?

In addition to detailed descriptions of the individual phases of performance measurement (planning, data collection, data analysis and reporting), you will receive specific information on how questionnaires are structured, what tests, exercises, focus groups and interviews involve and why observations are a useful method of data collection.

Ratgeber für Firmen für Erfolgsmessung

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Seminar controlling as proof of success

Companies that monitor the success of seminars and training courses can prove the success of their training measures. This is because successful regular further training of managers and employees in companies brings companies the following benefits:

  • Teaching content qualifications
  • Expanding competencies
  • Motivated and qualified employees
  • Competitiveness with constantly growing requirements
  • Increased efficiency
  • Increasing the quality of work
  • Cost reductions
  • Time saving
  • Increase in customer satisfaction
  • This also increases the company's success
  • Clear proof of the profitability of further training measures
  • tangible figures and sales to prove the success of the investment

Benefits of the ROI calculation (calculation of the return on investment)

The ROI calculation - i.e. the determination of the return on investment - results in the following benefits for companies that specifically support their employees with further training measures:

  • Clarifying the effects of further training measures
  • Identify weaknesses and strengths of training courses and seminars
  • Proving the added value of investments in education
  • Identify measures with the greatest or least benefit
  • Sensitize management to the importance of further training

Organize company seminars and educational cooperations

We offer additional guides for companies that provide information on successfully organizing and planning company seminars and establishing educational partnerships.

To the guide "Successfully planning and organizing seminars"

To the guide "Cooperation between education providers and companies"

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