Sales Manager (AFPE) (Region Zürich):
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Stampfenbachstrasse 6
8001 Zürich
Strengths:
3-track concept: on-site lessons, livestream & video; personal support right up to the exam; modular course structure with certificate and diploma qualifications; fair payment conditions and fees!
Bildungszentrum Sihlpost, Sihlpostgasse 2
8004 Zürich
Strengths:
Our training programs represent a benchmark, enjoy the highest level of recognition in the working world and create added value for everyone.
Industriestrasse 78
4600 Olten
Strengths:
Your 5 advantages: Successful learning in small classes | Expert lecturers | 95% success rate in federal examinations | Blended learning - flexible teaching mix | Quality continuing education since 1994.
Baarerstrasse 137
6302 Zug
Strengths:
+ Guided online lessons: proven, successful, high completion rates + Half-yearly start spring/autumn + Small class guarantee of 5 - 15 participants + Course price guarantee with 50% subsidy
Verena-Conzett-Strasse 23
8004 Zürich
Strengths:
High level of practical transfer, personal support, industry-specific teaching materials, lecturers from the field, proven online model, location assessments
Schleifergasse 1
8032 Zürich
Andreasstrasse 15
8050 Zürich
Strengths:
Over 60 years of experience | 10 locations | 4 starts per year | Direct application in your own practice | Personal support | Lecturers are specialists | State-of-the-art teaching methods
Schulen mit zertifizierter Bildungsberatung
Education location / Schools Zurich
Questions and answers
Sales manager training: How do you become a sales manager?
Several years of practical experience in sales or marketing are required for admission to the sales manager training course. You must have at least three years' experience in a managerial and/or property management role in sales. A one to one and a half year continuing education, further training can prepare you for a job as a sales manager. The sales manager training provides the necessary management and planning skills for this management position in sales. The training is federally regulated and the examination subjects and teaching structure are the same at all schools. The course content, however, may vary slightly depending on the training provider. In addition to the mandatory requirements, students on a sales manager training course gain knowledge that goes beyond the examination content in order to be able to competently meet the demands of the job later on.
How do you choose the right sales management school?
If you are looking for a suitable sales management school, you should consider the following criteria when choosing a school:
- Awareness of the school for training as a sales manager
- Image of the school
- Satisfaction of graduates
- Certifications and labels of the Sales Manager School
- Content and focus of the subjects and coordination with examination subjects
- Infrastructure, furnishings and feel-good factor
- Lecturers and speakers
- Website, quality of advice and information events
- Training methodology, networking opportunities and career advancement
- Success rates as a sales manager school and further training opportunities
- Locations
- Course variants
- Implementation guarantee
- Price
If you think about and research all these points, you are sure to find the right sales manager school.
Swiss certified sales manager - what is that?
Sales managers lead the sales department of a company and are responsible for sales figures. Traditionally, this includes employees in internal sales, key account management and field sales. If these managers have completed and passed an Advanced Federal Professional Examination (AFPE), they bear the title of federally certified sales manager. Thanks to their specialist and management knowledge, they are responsible for planning the sales organization and implementing sales concepts in line with the company's objectives and strategies. In other words, they manage all sales and distribution activities with the aim of increasing sales of the company's products. By maintaining and managing customer relationships - also in terms of customer loyalty - federally certified sales managers make a significant contribution to the company's success. Sales managers are also responsible for optimizing processes, carrying out sales checks to determine sales success, clarifying sales-related legal issues and positioning products on the market. Sales managers are employed at middle management level.
Why do people show interest in the "Sales Manager (HFP)" course?
According to a survey conducted by the education platform Ausbildung-Weiterbildung.ch, interest in further training for sales managers is mainly due to a comparison of needs. 79% of those surveyed would like to check whether the course meets their needs. 14% are interested in the further training course that prepares them for a higher specialist examination in sales management because of a recommendation. 7 % of respondents were interested in the course because this qualification is often required in job advertisements. One of the participants showed us with the free text answer "employee" that interest in the course can also result from everyday challenges. Other free text responses include:
- I might have the opportunity to take on this task at my long-standing employer.
- Sadly, the only chance to get a sales manager job without a bachelor's or master's degree
- As I completed the sales specialist course last year
- Reorientation
What parts does the advanced sales manager examination consist of?
The examination parts of the advanced sales manager examination are as follows:
- Situational questions marketing and sales (written)
- Integrative case study 1 (written); Integrative case study 2 (written)
- Situations critical to success (oral)
- Presentation (oral); technical discussion (oral)
Sales manager jobs: What skills are usually required in job advertisements?
According to job advertisements, the following skills are required in sales manager jobs:
Hard skills:
- Customer advice and personnel management
- Sale of products and services
- Development of sales strategies
- Recognition of market opportunities
- Product training for employees
- Result control
- Interface for external service providers
- Coordination of objectives with management and internal departments
Soft skills:
- Specialist skills in the area of sales (e.g. accounting)
- Personnel management skills
- Negotiating skills
- Communication skills
- Analytical skills
- Organizational skills
- Customer orientation
- Good knowledge of German and foreign languages
What are the reasons behind school inquiries from people interested in the "Sales Manager (HFP)" course?
A survey conducted by Ausbildung-Weiterbildung.ch revealed the following: 64.5 % of respondents requested detailed documents from a school regarding further training for sales managers because they had previously read a positive online review of the school. A further 21 % stated that the school had been recommended to them. The remaining 14.5 % enquired about schools that they already knew beforehand. Another reason is revealed by an optional statement of alternative reasons: "Stumbled across it by chance". Or "just like that". This shows how carefully online reviews are read and how much influence they have on the choice of school. At Ausbildung-Weiterbildung.ch you will therefore find numerous reviews of different schools. Another generally cited the "internet", "just like that" or the "location" as well as "closest to my home" or "is near me" as the trigger for the inquiry.
Who is the AFPE sales manager course aimed at?
Nevertheless, all schools require you to have several years of practical experience in sales or marketing before you are admitted to the course. As a rule, you must have at least three years of experience in a management position so that you have the necessary prerequisites and skills to manage the sales division of a company as a sales manager.
What information about lecturers is important to sales manager course participants?
According to a survey, the following information about lecturers is most important for sales manager course participants (multiple answers possible):
- 61 percent Subjects they teach
- 58 percent Teaching methodology
- 53 percent Lecturers' professional experience
- 49 percent Current function and activity in the company
- 44 percent Training and further education for lecturers
- 31 percent recorded lesson sequence
- 28 percent current portrait
- 22 percent Introduction video
- 20 percent ratings from other graduates
- 16 percent previous successes
- 7 percent linking to social media (Xing, LinkedIn)
- 6 percent Leisure activities
What can I do after training as a sales manager?
The following further training courses can be attended after the sales manager training:
- Higher professional examination for the Federal Diploma in Marketing Management
- Advanced technical college in business administration HF
- With a vocational baccalaureate or "sur dossier": Bachelor's degree in business administration at a university of applied sciences
- Postgraduate studies at a university of applied sciences such as CAS in Sales and Distribution Management or CAS Online Shop and Sales Management or MAS in Marketing Management
What are the tasks of a federally certified sales manager specializing in sales management?
A federally certified sales manager specializing in sales management performs the following tasks:
- Develop sales strategy and ensure that sales targets are achieved
- Create sales planning for operational sales activities
- Develop, maintain and optimize marketing elements
- inform the marketing or management about the success of the implemented sales activities
- monitor, analyze and optimize implemented sales measures
- Optimization of processes in the sales organization
- decide on the distribution of the sales budget
- Maintain and manage customer relationships
- Coordination of sales activities with marketing activities and activities from other areas of the company
What are the tasks of a federally certified sales manager specializing in key account management?
A federally certified sales manager specializing in key account management has the following tasks:
- Support for key customers
- ensure customer loyalty and customer care
- Further development of own market performance and the company through the findings from customer support
- Support sales strategy and ensure that sales targets are achieved
- Create sales planning for the KAM area
- Informs the marketing or management about the success of the implemented sales activities
- Controls, analyzes and optimizes the sales measures implemented
- Decides on the distribution of the sales budget in the KAM area
- Develop, maintain and optimize all elements of market cultivation in the KAM area
What skills does a sales manager with a federal diploma have?
A sales manager with a federal diploma has the following skills:
- Development of marketing strategies on behalf of the management
- Carrying out market analyses and creating concepts
- Designing market services
- Create sales plans
- Targeted use of marketing instruments
- Managing the offer and sales process
- Shaping customer relationships
- Monitor sales budget
- Manage sales department and reorganize if necessary
- Providing employees with targeted training and development
- Manage projects
Is there international recognition for sales managers with a federal diploma?
Anyone who has obtained a Swiss educational qualification from the Swiss Marketing Confederation (SMC) as a sales manager since February 2021 will receive a European certificate. Earlier professional qualifications can also be retroactively certified according to the European standard at least 10 years in the past. This is because SMC is an official certification partner of EMC (European Marketing Confederation). As a sales director, the sales manager qualification with a federal diploma is internationally comparable, understandable and recognized. The Sales Director corresponds to an additional diploma as a Bachelor's degree with international recognition.
What personal requirements make sense for further training in sales management?
The following personal requirements make sense for further training in sales management:
- analytical skills
- Good accounting knowledge
- Organizational talent
- Communicative
- Good knowledge of foreign languages
Sales manager jobs: When was the last training completed?
According to a survey on our platform, the respondents' last training was so long ago (date of graduation):
- 17 % less than one year
- 7 % one year
- 14 % two to four years
- 24 % five to ten years
- 10% more than ten years
- 28 % have never done any further training
These answers show roughly who completed training in sales manager jobs and how long ago.
What do participants learn in continuing education, further training for sales managers?
In continuing education, further training for sales managers, participants learn the following:
- Management tasks: Leadership, budgeting, network maintenance, work technique
- Market, environment and trend analysis (market research and statistics)
- Market performance design: product and pricing
- Market development: customer relationship management, marketing communication, distribution
- Control of the offer processes
The following content is added to the Sales Management specialization:
- Sales and expansion strategies, strategic sales partnerships
- Control of sales processes
The following topics are covered in the Key Account Management specialization:
- Project management and solution development
- Customer relationship management
With this acquired knowledge, sales managers can take overall responsibility for sales in a company and manage all sales processes in line with the company's objectives.
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Course evaluations from participants on
SIMAKOM hat mich beim Verkaufsfachmann, Verkaufsleiter sowie digital Marketing Manager begleitet und sie war einfach Top. Gute bis sehr gute Schulleiter. je nachdem wie eine Lehrperson vorbereitet ist merkt, kann man sich besser oder eben weniger besser in den Unterricht vertiefen. Ich werde Sie jedem empfehlen, der eine Weiterbildung im Verkaufs- oder Marketingbereich machen möchte. Die Hybridmethode beim Unterricht war für mich optimal
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Coole Dozenten, sehr flexibel bei Wünschen, gute Inhalte
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Super qualifizierte und freundliche Dozenten, immer erreichbar.. Unterricht hat gut auf die Prüfungen vorbereitet. Flexible und auch spontane Änderungen der Termine waren möglich. Hybrid-Unterricht, viel aktive Mitarbeit, kein Frontalunterricht, Praxisbeispiele
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TOP Schule mit Qualität. Sehr persönliche Atmosphäre und kleine Klassen. Sehr zu empfehlen, hier geht es um die Studierenden. Macht weiter so!
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Detailhandelsspezialistin --> 2017, Verkaufsleiter --> bin ich noch dran. Ich habe mich bei der zweiten Weiterbildung bewusst für die SIU entschieden, da ich mit den allgemeinen Konzept und den Dozenten der SIU sehr zufrieden bin und auch war. Der Verkaufsleiter wird leider nur in Olten oder Zürich angeboten. Zürich ist leider mit dem Auto nicht immer so einfach, der viele Verkehr und die Parkplatz Suche. Hier finde ich es super, das die Parkkarten bei euch bezogen werden können.
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Die Erwartung an SIU war, dass Sie mir die Möglichkeit gaben alles zu erlernen, dies war sicher gegeben, Dozenten waren sehr Hilfsbereit. - Was mich aber am meisten gestört hat ist, dass bei wichtigen Sachen wie Prüfungssimulation keine Unterlagen da waren (Beilagen zum fall), obwohl man wusste dass dieses Datum schon lange fixiert war. - Wir haben ja Controlling erlernt was hier aber 2 mal nicht gemacht wurde von der Schule. Auch bei den kleinen Simulationen waren unterlagen nicht aufbereitet oder man musste umstellen. Man wurde auch zum Teil spät informiert bei Änderungen. - Der Kurs ''Open Book'' war für mich nicht zu gebrauchen, ich erhoffte mir eigentlich von der Schule kleine Tips und Tricks wie stelle ich einen zusammen und wie kann ich ihn einsetzten an der Prüfung,, man hatte sicher Erfahrungen aus den Vorgänger Klasse dies hätte sicher weitergegeben werden können. Für mich was das Preisleistungsverhältnisse nicht gegeben, war auf Empfehlung bei Euch.
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Die Schulleitung hört aus meiner Sicht zu wenig zu und ist auch zu wenig im Austausch mit den Teilnehmenden. Bei den schriftlichen Prüfungssimulationen fehlten bei beiden Prüfungen die Beilagen. Das Sekretariat musste die Beilagen zuerst organisieren, nach 20 Minuten konnte ein Teilnehmer die Unterlagen liefern, nicht das Sekretariat.
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Sehr solide. Die Handlungsfelder sollten durchmischt sein, da man vernetzte Denken verlangt, sollte es auch nicht sein, dass man das Handlungsfeld abschliesst und dann über 3/4 Jahr nicht mehr repetiert. Coronabedingt musste von Präsenz- zu Onlineunterricht umgestellt werden. Den Stundenplan hätte man für den Onlineunterricht anpassen aollen.
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Ich schätze vor allem die persöhnliche Beratung und Begleitung.
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Vertiefuungsrichtung Verkaufsleitung. Thomas von Erlach ist mit sehr viel Herzblut dabei und bietet jedem Schüler eine optimale Vorbereitung für die eidg. Prüfungen.
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Insgesamt kann man die Schule inkl. deren Dozenten, Lernmittel, Organisation weiterempfehlen. Positiv zu erwähnen ist die Erreichbarkeit und Hilfsbereitschaft der Dozenten. Teilweise könnte man noch über die Häufigkeit verschiedener Lektionen Diskutieren, u.a. CRM, Statistik
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Ich würde das MMI jederzeit weiter empfehlen. Der Studierende steht im Mittelpunkt und nicht das Institut und das ist elementar. Die Schulungsunterlagen kommen noch zu umfangreich in schriftlicher Form daher, diese sollten mittel-langfristig digitaler erscheinen => Zeitgerechter
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Ich würde und werde das MMI allen empfehlen welche mit viel Leidenschaft und Ehrgeiz dabei sein wollen und kleine Klassengrössen schätzen.
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Sehr hohe Kundenorientierung, pragmatisch und kompetente Dozenten. Handlungsfeld - Aktualität der Unterlagen (nach neuem Prüfungsmodell) und eine saubere zentrale Ablage wären Gold wert. Merci u Gruss
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Zuvorkommender Schulleiter der auch einen verspäteten Einstieg ermöglicht hat und mit hohem Aufwand die verpassten Lerninhalte transferiert hat. TOP!!
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Die Schule ist top. Ich kann die Ausbildung zum eidg. dipl. Verkaufsleiter jedem empfehlen, ebenso die MBSZ als Lehrinstitut. Mir ist die ganze Zeit nie die Freude am Lernen vergangen. Und dies, obwohl ich vorher schon ein NDS HF, auch an der MBSZ, absolvierte.
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Sehr persönliche Betreuung, gute Vorbereitung auf die Eidg. Prüfung, muss immer dran bleiben mit Zwischenprüfungen gutes Modell, grosser Aufwand für Dozenten mit Korrekturen der Vorbereitungsprüfung und Nachbesprechungen, was sehr hilfreich, war top. Im Fach Recht gingen wir aus meiner Sicht zu tief in die Materie.
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Habe schon 3 andere Weiterbildungen absolviert bei unterschiedlichen Schulen und die MBSZ war im Preis/-Leistungsverhältnis mit Abstand die Beste Schule. Sehr kommunikativ und transparent. Man gibt sich sehr viel Mühe im Administrativen und das Niveau der Dozenten ist meist recht hoch.
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Toller Schule mit tollen Dozenten und einem tollen Team. Familiär, ausgezeichnet organisiert und top aktuell.
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Super, Erfahrung! Flexibel und sehr kompetente Schulleitung.
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Die Organisation war gut. Für mich wäre jedoch die Anordung der Stunden oder der verschiedenen Fächer anders besser gelöst. Ich würde an Eurer Stelle küntig im Sommer für jedes Fach einen Repetionsabend machen vor den Ferien. Mafo und DM (Social Media) war sehr früh abgeschlossen und gerade in diesen Fächern wäre es sicherlich gut gewesen, dass wir nochmals einen Repetionsaben gehabt hätten. Die internen Prüfunen waren ebenfalls ehr gut. Es hat uns gezeigt, wo wir stehen.
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Völligst zufrieden bis jetzt. Ich empfehle Herrn Schmalz eine Sekretärin :-).
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Finde ich toll diese Umfrage. Zeigt mir das es euch was Wert. Moto: Wer aufhört besser werden zu wollen hört auf gut zu sein...! Aufbauorganisation ist gut. Ablauforganisation benötigt mehr struktur im Unterrichtsblock wo stehen wir jetzt wo wollen wir hin!
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Im Grossen und Ganzen bin ich zufrieden mit der WBA, und freue mich was noch alles auf mich zukommen wird im Verlauf des Lehrgangs bis zur Prüfung.
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2016: Technischer Kaufmann, 2018: Verkaufsleiter. Gut und interessant gestaltet
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Ich war sehr zufrieden mit der gebotenen Leistung und würde die Schule jederzeit weiterempfehlen und selber auch weitere Ausbildungen bei der HKV absolvieren und besuchen.
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Durch den Lehrgang welcher 1.5 Jahre dauert, hat man genügend Zeit nicht nur auf die eidg. Prüfung zu trainieren (Fallstudien), sondern auch viel Theoretisches Wissen anzueignen. Es war für mich die richtige Wahl, den Lehrgang an der HKV zu absolvieren.
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guter Lehrgang, wenig Socialmedia Inhalt...
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Ich war mit dem Lehrgang bzw. der Schule insgesamt sehr zufrieden. Die Bereitschaft von Thomas zu Sonderleistungen (Privatunterricht bei verpassten Unterrichtsstunden etc.) steigert das Preis-/Leistungsverhältnis noch.
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Sehr flexible und Individuelle Betreuung. Sehr guter Lerninhalt der auf die Prüfungsanforderungen abgestimmt ist, ganz vereinzelt sind Themen in den Fallstudien vorgekommen die wir so nicht behandelt hatten. Hohe Fachliche Kompetenz der Dozenten mit meist sehr guten Fähigkeiten den Inhalt zu vermitteln.
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Guter Informationsfluss. Mir hat es gefallen und es war sehr lehrreich.
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Der Lehrgang war sehr gut organisiert. Die Stimmung während des Unterrichts war angenehm und oft spannend und prüfungsgezielt. Je nach Fach, waren aber die Dozenten eher genügend was die Übermittlung vom Schulstoff angeht.
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Der Lehrgang ist gut.
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Linda, deine Weiterbildungsfinderin
