Artificial intelligence in B2B marketing is rapidly gaining in importance and many key account managers or marketing specialists in the B2B sector need specific continuing education, further training in order to market successfully in this dynamic environment. Artificial intelligence and digital transformation are playing an increasingly important role in the development of marketing strategies, the optimization of processes, customer management and sales. In order to remain competitive, it is therefore increasingly important that marketing managers and key account managers have in-depth knowledge.

In the continuing education, further training CAS Artificial Intelligence in B2B Marketing (UAS), participants learn about various best practice examples, become familiar with algorithms, tools and AI technologies and learn about the importance of digital transformation in relation to B2B marketing. Market trends in the B2B sector are analyzed and practical examples of AI applications in e-commerce are used to make graduates increasingly proficient. An important topic of continuing education, further training is also deciding on the right automation options for daily business, which is why various automation initiatives are compared, tested and optimized. These topics are just a small part of this exciting, future-oriented and versatile CAS AI in B2B Marketing.

The CAS is aimed at marketing managers, sales managers, executives, entrepreneurs and employees of B2B organizations. You should have basic knowledge of marketing, but no prior knowledge of artificial intelligence or machine learning is required.