Business to business (B2B) refers to the entrepreneurial relationships between two or more companies and is the distinction from business to customer (B2C), which arises between companies and consumers, employees, private individuals or public administrations.

The B2B business is extremely demanding and involves a wide range of specialists and managers from all sectors of the marketing and sales industry. Exciting and rewarding further training courses on business-to-business marketing and sales are therefore offered for managing directors, sales managers, marketing managers, key account and product managers and project managers in the areas of marketing and sales. The training courses provide comprehensive know-how regarding the professional approach to B-to-B business. Participants learn how to master the daily challenges and implement customer-oriented services and products that add significant value for customers. This is only possible in the long term and sustainably if these services are offered together with partners.

Experts in business-to-business marketing and sales know how their company can remain successful in the long term and appeal to clients thanks to innovative marketing measures. Ideally, this means combining services and products to present real solutions. This requires a large dose of creativity and innovation as well as professional and well thought-out price management - the only way to outperform competitors. The prerequisites for successful long-term business management are competent customer segmentation, the right choice of distribution channels, flexible sales management adapted to the current situation and active sales management. Business to business marketing is only successful if the communication processes are continuously optimized. B2B professionals therefore know exactly which communication models exist in their company and where the respective weaknesses require action.

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