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Business to business marketing: training, further education, overview of schools and information

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Are you looking for training in business to business marketing? - Here you will find suitable schools as well as further information, tips and resources for further training.

Would you like personal advice on B2B marketing training? Contact the provider of your choice via the "Free information on the topic..." button - without obligation, quickly and easily.

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Tipps und Entscheidungshilfen für die Ausbildungswahl

Business to business (B2B) refers to the entrepreneurial relationships between two or more companies and is the distinction from business to customer (B2C), which arises between companies and consumers, employees, private individuals or public administrations.

The B2B business is extremely demanding and involves a wide range of specialists and managers from all sectors of the marketing and sales industry. Exciting and rewarding further training courses on business-to-business marketing and sales are therefore offered for managing directors, sales managers, marketing managers, key account and product managers and project managers in the areas of marketing and sales. The training courses provide comprehensive know-how regarding the professional approach to B-to-B business. Participants learn how to master the daily challenges and implement customer-oriented services and products that add significant value for customers. This is only possible in the long term and sustainably if these services are offered together with partners.

Experts in business-to-business marketing and sales know how their company can remain successful in the long term and appeal to clients thanks to innovative marketing measures. Ideally, this means combining services and products to present real solutions. This requires a large dose of creativity and innovation as well as professional and well thought-out price management - the only way to outperform competitors. The prerequisites for successful long-term business management are competent customer segmentation, the right choice of distribution channels, flexible sales management adapted to the current situation and active sales management. Business to business marketing is only successful if the communication processes are continuously optimized. B2B professionals therefore know exactly which communication models exist in their company and where the respective weaknesses require action.

Order comprehensive and informative documents on business to business marketing free of charge and without obligation via the large Swiss education portal.

Questions and answers

The CAS in Business to Business Marketing is aimed at sales staff and managers with responsibility for business customers, regardless of the sector they work in.

The Business to Business Marketing and Sales seminar lasts five days.

During the CAS in Business to Business Marketing certificate course, participants study the principles of business-to-business business in detail, develop a strategic view of sales, marketing and the market environment and study the latest research findings. After completing the course, they will also find it easier to plan and implement concepts independently and to strengthen the company's customer-oriented perspective. Participants' methodological and analytical skills are strengthened in a targeted manner in B2B business as well as in sales, marketing and key account management.

After completing the Business to Business Marketing and Sales course, participants will be able to use their marketing budget effectively and efficiently and make optimum use of a company's market potential thanks to professional marketing and sales. They have the skills to successfully develop and manage communication and branding in B2B business and to drive forward the design and communication of customer-oriented services.

The Intensive Study Program in Business to Business Marketing (CAS Intensive Study Program for Marketing and Customer Management in B2B Business) consists of three seminars. These are

  • B2B marketing and sales
  • Growth with sales
  • Excellence in Key Account Management

The intensive course in Business to Business Marketing and Sales focuses on the topics of price and performance management, marketing implementation and controlling, securing long-term success in B2B business, B2B communication and customer and sales management.

Overview of providers for Business to Business Marketing

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

Overview of providers for Business to Business Marketing

Erfahrungen, Bewertungen und Meinungen zur Ausbildung / Weiterbildung

Preview of the video «4 Schritte zur richtigen Weiterbildung»
Overview of providers for Business to Business Marketing

Haven't found the right training or further education yet? Benefit from educational advice now!

Further training is not only important in order to maintain or increase professional attractiveness, investing in training or further training is still the most efficient way to increase the chances of a pay rise.

The Swiss education system offers a wide range of individual training and further education opportunities - depending on your personal level of education, professional experience and educational goals.

Choosing the right educational offer is not easy for many prospective students.

Which training and further education is the right one for my path?

Our education advisory team will guide you through the "education jungle", providing specific input and relevant background information to help you choose the right offer.

Your advantages:

You will receive

  • Suggestions for suitable courses, seminars or training programs based on the information you provide in the questionnaire
  • An overview of the different levels and types of education
  • Information about the Swiss education system

We offer our educational counseling in the following languages on request: French, Italian, English

Register now and concretize your training plans.

Sofort zur richtigen Weiterbildung

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Address:
Dufourstrasse 40a
9000 St. Gallen
University of St. Gallen HSG / Institute for Marketing and Customer Insight
Whether you are looking for new impulses or a holistic education - the University of St.Gallen (HSG) offers compact intensive courses, certificate courses (CAS) and diplomas (DAS) in marketing, communication, purchasing and sales. The seminars combine tried-and-tested concepts with the latest scientific findings, can be individually combined and offer maximum flexibility alongside your job thanks to their modular structure.

You can also benefit from our top-class network of renowned experts from science and practice: become part of our alumni community at the Institute of Marketing and Customer Insight. "From insight to impact" is not just a claim - it is a promise by which we measure ourselves.

If you have any questions or would like individual advice, please do not hesitate to contact us.
Strengths: Practice-oriented, scientifically based further training. Specializing in innovative marketing strategies and in-depth customer understanding, we set standards in practical implementation.
Region: Ostschweiz
Sites: St. Gallen
Certifications, Memberships, Qualifications:
Firmenangebote
AACSB
AMBA
EQUIS
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If you are interested in marketing, sales, PR or advertising, you have various options for studying these topics more or less intensively and getting to know the basics or subtleties. In addition to a full marketing course, you can of course also attend shorter courses that give you an overview of the subject. Such marketing courses are offered by a number of schools throughout Switzerland and are certificate courses such as "Strategy 2.0" or "Assessing Google Evaluations". In the field of online marketing in particular, there are a large number of seminars and courses available to train you in very specific content. The best way to find out about the current list of seminars is to contact some of the providers directly and have all the information you need sent to you by email. You will find our contact form directly next to the descriptions of the individual schools.
You can complete training and continuing education, further training in marketing at many schools and educational institutions throughout Switzerland. Some larger institutions have schools at several locations, for example in Zurich, Bern, Basel, Uster, St. Gallen and Winterthur. As the number of training providers in the field of marketing and internet marketing is very large, there are attractive training courses on offer in all major cities and at a number of other locations from which you only have to choose.
It is best to start by looking for the course that interests you the most, whether this is a certificate course or a course leading to an Advanced Federal Professional Examination (AFPE). You can then see exactly which educational institutions offer these individual further education courses and in which region and at which locations they are to be found. This information will help you to narrow down your search further and find the right school for your training more quickly. Read the brief description of the schools carefully and then ask for comprehensive documentation on this specific course in Internet Marketing to be sent to you by post or email.

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