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Boxes Chur Frauenfeld Kreuzlingen Rapperswil Rorschach Sargans Schaffhausen St. Gallen Weinfelden Wil SG
Address:
Dufourstrasse 40a
9000 St. Gallen
University of St. Gallen HSG / Institute for Marketing and Customer Insight
Whether you are looking for new impulses or a holistic education - the University of St.Gallen (HSG) offers compact intensive courses, certificate courses (CAS) and diplomas (DAS) in marketing, communication, purchasing and sales. The seminars combine tried-and-tested concepts with the latest scientific findings, can be individually combined and offer maximum flexibility alongside your job thanks to their modular structure.

You can also benefit from our top-class network of renowned experts from science and practice: become part of our alumni community at the Institute of Marketing and Customer Insight. "From insight to impact" is not just a claim - it is a promise by which we measure ourselves.

If you have any questions or would like individual advice, please do not hesitate to contact us.
Strengths: Practice-oriented, scientifically based further training. Specializing in innovative marketing strategies and in-depth customer understanding, we set standards in practical implementation.
Region: Ostschweiz
Sites: St. Gallen
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AMBA
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Diese Lehrgänge könnten Sie auch interessieren:

Seminar Marketing Manager (Uni) DAS Sales Manager (Uni) CAS Sales Management (Uni) CAS Marketing Management (Uni) DAS Marketing Executive (Uni) CAS Marketing Management and Sales (Uni)

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Education location / Schools Buchs

» Would you like to complete the "Business to Business Marketing" course in Buchs? You can find more information about the Buchs training location here

Questions and answers

The Intensive Study Program in Business to Business Marketing (CAS Intensive Study Program for Marketing and Customer Management in B2B Business) consists of three seminars. These are

  • B2B marketing and sales
  • Growth with sales
  • Excellence in Key Account Management

After completing the Business to Business Marketing and Sales course, participants will be able to use their marketing budget effectively and efficiently and make optimum use of a company's market potential thanks to professional marketing and sales. They have the skills to successfully develop and manage communication and branding in B2B business and to drive forward the design and communication of customer-oriented services.

The CAS in Business to Business Marketing is aimed at sales staff and managers with responsibility for business customers, regardless of the sector they work in.

The Business to Business Marketing and Sales seminar lasts five days.

During the CAS in Business to Business Marketing certificate course, participants study the principles of business-to-business business in detail, develop a strategic view of sales, marketing and the market environment and study the latest research findings. After completing the course, they will also find it easier to plan and implement concepts independently and to strengthen the company's customer-oriented perspective. Participants' methodological and analytical skills are strengthened in a targeted manner in B2B business as well as in sales, marketing and key account management.

The intensive course in Business to Business Marketing and Sales focuses on the topics of price and performance management, marketing implementation and controlling, securing long-term success in B2B business, B2B communication and customer and sales management.

Overview of providers for Business to Business Marketing

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

Overview of providers for Business to Business Marketing

Educational counseling online

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Further training is not only important in order to maintain or increase professional attractiveness, investing in training or further training is still the most efficient way to increase the chances of a pay rise.

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