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Seminar Business-to-Business Marketing and Sales (Uni)  (Region Ostschweiz):
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Boxes Chur Frauenfeld Kreuzlingen Rapperswil Rorschach Sargans Schaffhausen St. Gallen Weinfelden Wil SG
Address:
Dufourstrasse 40a
9000 St. Gallen
University of St. Gallen HSG / Institute for Marketing and Customer Insight
Whether you are looking for new impulses or a holistic education - the University of St.Gallen (HSG) offers compact intensive courses, certificate courses (CAS) and diplomas (DAS) in marketing, communication, purchasing and sales. The seminars combine tried-and-tested concepts with the latest scientific findings, can be individually combined and offer maximum flexibility alongside your job thanks to their modular structure.

You can also benefit from our top-class network of renowned experts from science and practice: become part of our alumni community at the Institute of Marketing and Customer Insight. "From insight to impact" is not just a claim - it is a promise by which we measure ourselves.

If you have any questions or would like individual advice, please do not hesitate to contact us.
Strengths: Practice-oriented, scientifically based further training. Specializing in innovative marketing strategies and in-depth customer understanding, we set standards in practical implementation.
Region: Ostschweiz
Sites: St. Gallen
Certifications, Memberships, Qualifications:
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AACSB
AMBA
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swissuniversities
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If you are interested in marketing, sales, PR or advertising, you have various options for studying these topics more or less intensively and getting to know the basics or subtleties. In addition to a full marketing course, you can of course also attend shorter courses that give you an overview of the subject. Such marketing courses are offered by a number of schools throughout Switzerland and are certificate courses such as "Strategy 2.0" or "Assessing Google Evaluations". In the field of online marketing in particular, there are a large number of seminars and courses available to train you in very specific content. The best way to find out about the current list of seminars is to contact some of the providers directly and have all the information you need sent to you by email. You will find our contact form directly next to the descriptions of the individual schools.
You can complete training and continuing education, further training in marketing at many schools and educational institutions throughout Switzerland. Some larger institutions have schools at several locations, for example in Zurich, Bern, Basel, Uster, St. Gallen and Winterthur. As the number of training providers in the field of marketing and internet marketing is very large, there are attractive training courses on offer in all major cities and at a number of other locations from which you only have to choose.
It is best to start by looking for the course that interests you the most, whether this is a certificate course or a course leading to an Advanced Federal Professional Examination (AFPE). You can then see exactly which educational institutions offer these individual further education courses and in which region and at which locations they are to be found. This information will help you to narrow down your search further and find the right school for your training more quickly. Read the brief description of the schools carefully and then ask for comprehensive documentation on this specific course in Internet Marketing to be sent to you by post or email.

Diese Lehrgänge könnten Sie auch interessieren:

Seminar Marketing Manager (Uni) DAS Sales Manager (Uni) CAS Sales Management (Uni) CAS Marketing Management (Uni) DAS Marketing Executive (Uni) CAS Marketing Management and Sales (Uni)

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Questions and answers

The CAS in Business to Business Marketing is aimed at sales staff and managers with responsibility for business customers, regardless of the sector they work in.

The Business to Business Marketing and Sales seminar lasts five days.

During the CAS in Business to Business Marketing certificate course, participants study the principles of business-to-business business in detail, develop a strategic view of sales, marketing and the market environment and study the latest research findings. After completing the course, they will also find it easier to plan and implement concepts independently and to strengthen the company's customer-oriented perspective. Participants' methodological and analytical skills are strengthened in a targeted manner in B2B business as well as in sales, marketing and key account management.

After completing the Business to Business Marketing and Sales course, participants will be able to use their marketing budget effectively and efficiently and make optimum use of a company's market potential thanks to professional marketing and sales. They have the skills to successfully develop and manage communication and branding in B2B business and to drive forward the design and communication of customer-oriented services.

The Intensive Study Program in Business to Business Marketing (CAS Intensive Study Program for Marketing and Customer Management in B2B Business) consists of three seminars. These are

  • B2B marketing and sales
  • Growth with sales
  • Excellence in Key Account Management

The intensive course in Business to Business Marketing and Sales focuses on the topics of price and performance management, marketing implementation and controlling, securing long-term success in B2B business, B2B communication and customer and sales management.

Overview of providers for Business to Business Marketing

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

Overview of providers for Business to Business Marketing

Educational counseling online

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Further training is not only important in order to maintain or increase professional attractiveness, investing in training or further training is still the most efficient way to increase the chances of a pay rise.

The Swiss education system offers a wide range of individual training and further education opportunities - depending on your personal level of education, professional experience and educational goals.

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