Marketing Manager (AFPE) (Region Zürich):
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Questions and answers
What responsibilities can you have after completing the diploma course in marketing management?
After completing the diploma course in marketing management, you can take on the following responsibilities:
- Marketing strategy
- Marketing planning
- Achievement of marketing goals
- Personnel management in the marketing department
- Marketing budget
- Coordination of marketing activities with activities from other areas of the company
What further training is available after the marketing management training?
After the marketing management training, the following advanced courses are recommended:
- Postgraduate degree NDS HF (higher technical college) in Marketing Excellence, Digital Marketing Manager, Online Marketing Manager or Marketing and Sales Management
- With a vocational baccalaureate or "sur dossier": Bachelor's degree at a university of applied sciences in business administration with a specialization in marketing
- Postgraduate studies at a university of applied sciences: MAS in Communication Management, MAS in Corporate Communications Management or EMBA in Business Administration - Communication Management
Is it necessary to attend a marketing manager training course at a school for the Advanced Federal Professional Examination (AFPE)?
Admission to the Advanced Federal Professional Examination (AFPE) does not require candidates to have previously passed a marketing management training module, meaning that attending a preparatory course is not mandatory. However, candidates without comprehensive professional preparation have little chance of passing the exam, so a marketing management course is highly recommended.
What personal requirements should a Head of Marketing fulfill?
As Head of Marketing, you should fulfill the following personal requirements:
- analytical skills
- marketing-oriented thinking
- Good knowledge of business administration
- Communication skills
- Good foreign language skills
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