In general, we know what communication is: the understanding, sharing and exchange between two people, groups, companies or parties. Mutual understanding is not always smooth and can lead to misunderstandings. Communication is often a challenge, especially in companies and organizations that transcend national and language borders and involve different interest groups.

The term management is also common today. To manage something means to regulate, organize, plan and monitor its implementation. Managers lead and manage an entire company or parts of it. They make important decisions, lead employees and carry out marketing and public relations work.

But what does the increasingly important term "communication management" mean?

The larger and the more multicultural and global a company, organization, authority or institution is, the more connections it maintains with people and other organizations. This makes both internal and external communication processes an extensive undertaking. Messages and information should be passed on in a planned and coordinated manner. And it is precisely these processes that are the task of communication managers. They have extensive knowledge of business administration and well-founded soft skills. They are familiar with the areas of public relations, marketing, administration, personnel management, IT, documentation and product development and act as the linchpin between the individual departments. In all communication matters, you are aware of customer needs and the interests of the company's employees. You play an important role in the communication of company decisions, customer feedback and market analyses, in the marketing of products and services and between individual departments.

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