My name is Gilles Allenspach. I am the Head of Continuing Education at the BZWU in Wil. In this role, I am also the course director for the "Marketing Assistant / Marketing and Sales Clerk" course.
The "Marketing Assistant / Marketing and Sales Clerk" course is suitable for a very broad audience, as no specific prior knowledge of marketing communication or sales is required. However, basic commercial training would be a good basis for this course. However, the course can also be attended by lateral entrants. These are people who want to lay a first foundation in marketing and sales.
Yes, the prerequisite for the "Marketing Assistant / Marketing and Sales Clerk" training course is a completed apprenticeship. This can come from an office, technical, commercial or retail background. However, initial experience in office or field sales would be useful.
The "Marketing Assistant / Marketing and Sales Clerk" course teaches the course content in five modules:
The basic marketing training to become a marketing assistant or marketing and sales specialist lasts two semesters and comprises 160 lessons each evening. The basic training costs around CHF 4,000 including all teaching materials and examination fees.
The "Marketing Assistant / Marketing and Sales Clerk" course is completed with an external examination, which takes place once a year. At the BZWU, there is an internal examination one and a half months beforehand as a trial run. Those who pass this receive the BZWU certificate. If you pass the external exam, you will receive the Edupool diploma, which is recognized throughout Switzerland.
At the BZWU, our "Marketing Assistant / Marketing and Sales Specialist" course is taught mainly by lecturers with practical experience. All of our seven lecturers normally work in the private sector in an agency or in the communications or marketing sector. This allows them to incorporate many practical examples into their lessons. This enables students to better transfer theory into practice.
The "Marketing Assistant / Marketing and Sales Clerk" course is mainly taught in Wil. The school is very close to public transport and guarantees good connections. However, Wil is also closely connected to the highway network and the available parking spaces make it easy to reach the school by car.
You should opt for the "Marketing Assistant / Marketing and Sales Clerk" course because it is characterized by a broad range of content. You get to know the subject area of marketing communication and sales very broadly. You learn more about distribution, sales talks and communication tools such as events, sponsoring and PR. I think this is a very good opportunity for people who want to develop in the direction of marketing but are not yet working in this field to get to grips with the subject.
We recommend that you first gain experience after completing the "Marketing Assistant / Marketing and Sales Clerk" training. After that, the doors are open in the field of marketing communication. The Edupool diploma provides a good basis for further training as a marketing specialist with a federal certificate. There you will acquire the in-depth specialist knowledge required for a classic marketing job.
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