Marketing Manager CHE: What are the disadvantages of the degree program?

Marketing managers CHE are able to take on specialist and management tasks in the marketing departments of large companies or SMEs. They plan marketing activities and implement projects to achieve corporate and marketing objectives. They manage employees and negotiate with business partners and other specialists.

Marketing manager CHE - the main disadvantages are:

  1. Due to the three-year duration of the course (part-time), the Marketing Manager CHE course requires a great deal of time commitment and a high degree of self-discipline and motivation.
  2. Despite cantonal contributions, the entire CHE program is expected to cost between CHF 12,600 and CHF 25,200, depending on the school.
  3. The CHE Marketing Manager qualification is not well known outside Switzerland and not all foreign managers working in Switzerland are aware of the CHE qualification and its importance. Especially in times when competition between companies is fierce, you can gain a competitive advantage for your company by working in marketing management.
  4. Marketing management is not just about creativity, great campaigns and social media content. It requires a lot of strategic work, planning, control and implementation of various marketing activities and the people involved, such as managers, marketing management specialists, contractors and more. Therefore, in addition to inventiveness and creativity, marketing managers also need analytical and conceptual skills as well as the ability to develop, implement and control projects. Many of these skills cannot be acquired through studies alone.
  5. Working hours are usually regular. However, there may be longer working days if deadlines have to be met. It is important to be aware of current trends and to use them profitably for the company.

 

Marketing managers CHE work as managers in the marketing departments of SMEs or large companies and are responsible for sub-areas of marketing. They work in a team, manage their employees and have a lot of contact with other specialists, e.g. with those responsible for sales and sales management, with business partners or with media and PR specialists.

Provider of Marketing Manager CHE studies