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Marketing planner (new title: marketing specialist): Training, further education, schools near you

Marketingfachmann / Marketingfachfrau (BP)
Karriere-Sprungbrett im Marketingbereich
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(5.3) Very good 24 24 Ratings
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  Training methodology (5.4)
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  Practical relevance (5.5)

Are you looking for a marketing planner course (new title: marketing specialist)? - Here you will find suitable schools as well as further information, tips and resources for further training.

Would you like personal advice on the professional examination and the federal certificate? Contact the provider of your choice using the "Free information on the topic..." button - it's quick, easy and non-binding.

What it's all about

  • Die offizielle Bezeichnung für "Marketingplaner/Marketingplanerin" ist "Marketingfachmann/Marketingfachfrau (BP)"
  • Abschluss mit eidgenössischem Fachausweis
  • Sehr gute Berufs- und Karriere-Aussichten

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Checklist «Finding the right further training» » download here

Checklist «Choosing the right school» » download here

What does a marketing planner with a federal certificate do in practice? (new designation: marketing specialist)

Marketing planners create various concepts from the entire marketing and sales area, such as a marketing strategy, an advertising concept or a sales promotion concept. They ensure that these concepts are actually implemented as planned and actively help with their implementation.

Negotiating with various suppliers such as printers, graphic designers, advertising agencies, event agencies, etc. He coordinates the various partners and activities on a project-related basis and ensures that everything runs smoothly. Finally, he monitors the success of the planned marketing measures.

Functions in the company:

The further training course for marketing specialists, as it is known today, is a basic training course for all areas of marketing. The functions range from marketing assistant to marketing manager. Marketing planners are usually found in middle management. They are employed as product managers, heads of marketing service departments, heads of marketing communication or assistants to the aforementioned positions. In marketing agencies, they often act as client advisors. Somewhat less frequently, they can be found in market research institutes or in the market research departments of larger companies.

Which requirements:

The marketing planner should have a commercial background and experience in marketing or sales. They should also have an analytical and systematic mindset.

Admission requirements for the professional examination with federal certificate:

Either:

* Federal recognized certificate of competence in a profession with at least 3 years of training

* Diploma from a federally recognized commercial college

* Matura certificate (all types)

* Diploma of a higher professional examination or certificate of a professional examination

* Degree from a cantonal or federal higher education institution or another federal higher education institution

recognized higher technical college

* plus 2 years of practical experience in marketing, sales or advertising.

This activity must be completed by the end of the year preceding the audit.

 

or one of the following cards:

* Certificate of proficiency in a profession with less than a 3-year apprenticeship

* plus 3 years of practical experience in marketing, sales or advertising.

This activity must be completed by the end of the year preceding the audit.

 

The training includes the following subjects:

Written subjects:

- Marketing concept

- Integrated communication

- Sales and distribution

- Market research

- Accounting and controlling

 

Oral subjects:

- Marketing concept

- Integrated communication

- Presentation and communication techniques

 

Examination requirements/examination success:

The marketing planner course is a demanding marketing training course. Success depends to a large extent on your own commitment and existing experience in marketing, advertising or sales.

But the right choice of school is also an important success factor. The success rate in the federal final examinations must be taken into account. These should be above the long-term average of around 55%. The number of lessons also determines whether the final exams are passed successfully.

Questions and answers

Development opportunities in terms of continuing education, further training as a marketing planner are as follows:

  • Offers from professional associations, Colleges of Higher Education and Universities of Applied Sciences
  • Advanced Federal Professional Examination (AFPE): qualified marketing manager, qualified sales manager, qualified communications manager, etc.
  • College of Higher Education: Business Economist CHE
  • University of Applied Sciences: Bachelor of Science (UAS) in Business Administration, Communication & Marketing, Bachelor of Science (ZFH) in Communication, Bachelor of Science (UAS) International Management, etc.

You should have the following special skills as a marketing planner:

  • Marketing-oriented thinking
  • Ability to develop, implement and control projects
  • Negotiating skills
  • business management skills

During the professional examination to become a marketing planner or marketing specialist with a federal certificate, eight parts of the examination are tested, three of which are oral. These are: Marketing concept; presentation and communication techniques; and integrated communication. The written parts are: marketing concept; sales and distribution; integrated communication; accounting / controlling; and market research. Information on the detailed content of the professional examination for marketing specialists can be found in theExamination regulations.

Marketing planners with a Federal Diploma of Higher Education - today marketing specialists with a Federal Diploma of Higher Education - carry out the following activities:

  • create marketing concepts for individual products and product groups
  • carry out market research
  • Creation and evaluation of marketing situation analyses
  • define the strategy with the marketing or sales management
  • prepare advertising and PR measures such as mailing campaigns, advertisements in catalogs or telemarketing
  • plan and realize exhibitions, product presentations and shop window designs
  • calculate prices
  • coordinate the implementation of measures
  • monitor sales and cost budgets and check the availability of goods

Graduates of the professional examination for marketing planners (now marketing specialists) are entitled to use the protected title "Marketing specialist with federal certificate".

In a marketing planner (now marketing specialist) apprenticeship, you learn the following:

  • Marketing and sales
  • Distribution
  • Communication
  • Self and project management
  • Project management
  • Project organization
  • Presentation technology
  • Analysis and controlling
  • Statistics
  • Market research
  • Marketing specialization
  • Digital marketing
Overview of providers for Marketing planner (new title: marketing specialist)

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

Overview of providers for Marketing planner (new title: marketing specialist)

Erfahrungen, Bewertungen und Meinungen zur Ausbildung / Weiterbildung

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Preview of the video «Tipps & Infos zum Lehrgang Marketingfachmann / Marketingfachfrau mit eidg. Fachausweis»
Preview of the video «Im Marketing beruflich durchstarten - dank Marketingfachmann mit eidg. Fachausweis»
Preview of the video «Marketingfachmann / Marketingfachfrau (BP)»
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Overview of providers for Marketing planner (new title: marketing specialist)

Haven't found the right training or further education yet? Benefit from educational advice now!

Further training is not only important in order to maintain or increase professional attractiveness, investing in training or further training is still the most efficient way to increase the chances of a pay rise.

The Swiss education system offers a wide range of individual training and further education opportunities - depending on your personal level of education, professional experience and educational goals.

Choosing the right educational offer is not easy for many prospective students.

Which training and further education is the right one for my path?

Our education advisory team will guide you through the "education jungle", providing specific input and relevant background information to help you choose the right offer.

Your advantages:

You will receive

  • Suggestions for suitable courses, seminars or training programs based on the information you provide in the questionnaire
  • An overview of the different levels and types of education
  • Information about the Swiss education system

We offer our educational counseling in the following languages on request: French, Italian, English

Register now and concretize your training plans.

Sofort zur richtigen Weiterbildung

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NBW Further training in business administration
Founded in 1998 and today one of the leading providers of courses in the vocational training system - a success that is no coincidence.

To achieve a top position as a young school in this highly competitive market, special qualities are required: excellent teaching staff, perfect organization and infrastructure, well thought-out training controlling and - most importantly - proximity to the customer. From the first consultation, to support during the training, right through to the graduation ceremony: the NBW school management is there for its customers.
Region: Bern, Zürich
Sites: Schönbühl, Zürich
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Address:
Josefstrasse 59
8005 Zürich
SWISS MARKETING ACADEMY
The sma Swiss Marketing Academy AG has specialized in further education in the fields of marketing, sales, communication and events for 20 years and is one of the leading schools in Switzerland.

What sets us apart: Exam AND practice-oriented training, lecturers from professional practice, above-average success rates in the federal examinations, a wide range of courses (evening, afternoon and evening courses), intensive exam training, intensive seminars (already included in the course costs) and a permanent exchange of information via teams.

Courses offered:
- EMK (basic training in marketing)
- Federal Marketing Specialists FA, Federal Sales Specialists FA, Federal Communication Specialists FA
- Federally certified marketing manager, federally certified sales manager, federally certified communications manager
- Marketing manager HF, certified marketing and sales manager NDS HF

Teaching methods:
We offer our courses online (via Teams), hybrid, dual and face-to-face.
Region: Zürich
Sites: Zürich
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Address:
Vadianstrasse 45
9001 St. Gallen
BVS St. Gallen
(5.7) Excellent 11 11 Ratings (100% )
Anyone in the region of Eastern Switzerland who is interested in professional development and continuing education should take the time to get to know BVS St. Gallen better. There are good reasons why over 1000 course participants place their trust in our further education institute every year. This pleasing growth and the constant success rates are based on our proven corporate principle: the personal well-being and goals of our participants are at the heart of everything we do.
Strengths: Personal advice & support. Practice-oriented. Hybrid lessons. High success rate. Good accessibility. 30 years of experience. Lecturers from the field.
Region: Ostschweiz
Sites: St. Gallen
Next info event
St. Gallen
12/11/2024
Certifications, Memberships, Qualifications:
Bundesbeiträge
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eduQua
hfw
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Innovative Ausbildungsmethoden
ISO 21001 SQS
ISO 9001 SQS
ODEC
Online-Unterricht
SVF
Swiss Marketing
VSH
VSK
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Address:
Postfach 118, Murifeldweg 19
3000 Bern 16
Marketing & Management Institute MMI Bern
(5.4) Very good 26 26 Ratings (100% )
"Leading"? What does that mean? The most students? Then the MMI is not leading because the number of participants per class is limited so that we can cater to individual needs. On request, this can also be done outside the classroom - free of charge. Together with the lecturers, the participants prepare very intensively for the various examinations (sales specialist, marketing specialist, sales manager, marketing manager, event & marketing assistant with EMK certificate, personnel assistant, HR specialist).

Exams are one thing - practice is another. At the MMI, we don't just focus on the exams. Rather, we want you to take away as much additional know-how as possible for your job. Individual & needs-based support are therefore not just empty words at the MMI. This may be the reason for our above-average success rates. Find out for yourself.
Strengths: Individual, needs-based support outside of lessons; free of charge. Limited class sizes. Very high success rates - often 100%.
Region: Bern
Sites: Bern, Bern 16
Next start date
Bern
on request
Certifications, Memberships, Qualifications:
Bundesbeiträge
HRSE
Hybrid-Unterricht
Innovative Ausbildungsmethoden
Swiss Marketing
Receive free information on the topic Marketing Specialist (FPE) (formerly Marketing Planner (FPE)) immediately by email
Address:
Baarerstrasse 137
6302 Zug
Preview of the video «Marketingfachmann / Marketingfachfrau (BP)»
Preview of the video «Marketingfachmann / Marketingfachfrau (BP)»
Art of Formation – Weiterbildung WBA AG
(5.3) Very good 39 39 Ratings (97% )
+ Over 20 years of experience in course concepts
+ Guided online lessons and small groups: Proven, successful, high completion rates - save up to 3 hrs of your time per week!
+ First certified online training institute in Switzerland
+ Lecturer team with extensive experience in federal exam preparation
+ High federal completion rate of 90% across all courses
+ Pioneer of online teaching: We train wherever you are and whenever you have time!
+ Unique learning environment with small classes
+ Always half-year start spring and fall
+ Small class guarantee from 5 to 15 participants
+ Course price guarantee with 50% subsidy
+ "Referral gift!"
+ Easy and quick access to locations (by public transport or car)
+ Free additional lessons during the course
+ Personal consultation appointments
+ Uncomplicated and fast administrative support
+ E-learning with gamification
+ Course support from start to finish
+ High federal graduation rate (90%)
Strengths: + Guided online lessons: proven, successful, high completion rates + Half-yearly start spring/autumn + Small class guarantee of 5 - 15 participants + Course price guarantee with 50% subsidy
Region: Aargau, Basel, Bern, Ostschweiz, Zentralschweiz, Zürich
Sites: Egerkingen, Emmenbrücke, Geführter ONLINE-UNTERRICHT, Muri bei Bern, Muttenz, Spiez, St. Gallen, Winterthur, Zürich
Next start date
Online
3/11/2025
Certifications, Memberships, Qualifications:
Bundesbeiträge
anavant
eduQua
Innovative Ausbildungsmethoden
Online-Unterricht
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Address:
Effingerstrasse 70
3001 Bern
WKS KV Education - Continuing education
WKS KV Bildung offers market-driven and attractive continuing education courses in the areas of management & leadership, finance & controlling, marketing, PR & sales as well as HR, personnel management & social insurance.
Strengths: - High-quality educational opportunities - Innovative "Learning Path+" - Personal orientation and support - Dedicated teaching staff - Practical training and follow-up opportunities - Interactive methodology
Region: Bern
Sites: Bern
Certifications, Memberships, Qualifications:
Bildungsberatung
Bundesbeiträge
ISO 29990 ProCert
Kaufmännischer Verband Bern
KV Bildungsgruppe Schweiz
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Address:
Landenbergstrasse 37
6005 Luzern
KV Luzern Berufsakademie
The KV Luzern University of Cooperative Education focuses on the success of its students. With a clear focus and a wide range of continuing education opportunities, we accompany you on your way to your career goal. We have only one mission: your professional and personal development.

Our recipe for success? Experience, passion and commitment. Our lecturers have many years of up-to-date practical experience and are continuously training. In this way, we ensure that you are optimally prepared for your exams and achieve above-average results together. Our students regularly graduate with excellent results above the Swiss average. Your progress counts with us - and we make it possible.
Strengths: THE largest business competence center in Central Switzerland - high success rates - 400 lecturers from the business world - 100 courses - learn today - apply tomorrow - central location
Region: Zentralschweiz
Sites: Luzern
Certifications, Memberships, Qualifications:
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Cicero
eduQua
hfw
HRSE
IAF
KV Bildungsgruppe Schweiz
kv edupool
SVF
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Address:
Vulkanstrasse 106
8048 Zürich
BVS Business School - Part of the Benedict Education Group
BVS/BBS Business-School - Your career is our mission. With our further training courses, we enable you to take on new and challenging tasks and increase your position and thus your job satisfaction. Trust in tradition - dare to innovate.
Strengths: All-inclusive prices (excluding external exams), Mon/Wed or Tue/Thu or Saturday classes, above-average exam results, centrally located. Free parking (Zurich), free preliminary courses.
Region: Bern, Ostschweiz, Zentralschweiz, Zürich
Sites: Zürich, Bern, Luzern, St. Gallen (BBS Business School)
Next start date
Zürich
5/5/2025
Luzern
5/5/2025
St. Gallen
5/5/2025
Certifications, Memberships, Qualifications:
Firmenangebote
Bildungsberatung
Bundesbeiträge
ACBSP
ECBE
eduQua
Hybrid-Unterricht
VSH
VSK
VSP
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Address:
Emil Frey-Strasse 100
4142 Münchenstein
kv pro AG
(5.1) Very good 11 11 Ratings (100% )
As kv pro, we are committed to higher vocational training and are one of the largest providers of part-time continuing education, further training in the commercial sector in the region. Originating from the continuing education, further training and management training of the KV Basel commercial school (Basel-Stadt) and Avanti KV Weiterbildungen (Baselland), we have been shaping the commercial education system in the region for more than 150 years.

We are committed to high quality standards in order to provide our customers with the best possible preparation for the professional challenges of our time. We see ourselves as a partner on the career path of our participants.

At our teaching locations in Basel, Liestal and Münchenstein, we offer continuing education, further training in all commercial specializations and at all common (NQF levels). The majority of our experienced lecturers come from the private sector.

kv pro is supported by the Kaufmännischer Verband Region Beide Basel, the employees' association for business people.
Strengths: High level of practical transfer, personal advice and support, up-to-date teaching materials, lecturers with practical experience, location assessments, many years of experience.
Region: Basel
Sites: Basel, Liestal, Münchenstein
Next start date
Münchenstein
4/29/2025
Certifications, Memberships, Qualifications:
Firmenangebote
Bundesbeiträge
Blended Learning
Cambridge English
KV Bildungsgruppe Schweiz
kv edupool
ODEC
Online-Unterricht
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Address:
Stampfenbachstrasse 6
8001 Zürich
MBSZ - Marketing & Business School Zurich AG
(5.2) Very good 105 105 Ratings (97% )
A successful educational institute, 5 minutes' walk from Zurich main station - flexible, personal and reliable. MBSZ offers courses in preparation for the Marketing and Sales Specialist certificates as well as the Marketing and Sales Manager diplomas. In addition, it offers the Higher College of Business Administration HFW and the Higher College of Marketing HFM as well as attractive, modular, implementation-oriented and federally recognized postgraduate studies in marketing, sales and online marketing.
MBSZ was the first university of applied sciences in Switzerland to introduce a federally recognized degree in online marketing and is continuously expanding its digital marketing expertise. Today, it successfully offers practical and in-depth courses in digital and online marketing to suit every need, including Google Ads, Facebook & Instagram, LinkedIn Specialist, practical courses in social media, e-commerce, content marketing plus SEO/SEA and much more.
Strengths: In the last customer survey in October 2021, participants were asked what MBSZ stands for. The answers were: flexible, familiar and uncomplicated. That makes us happy, thank you!
Region: Zürich
Sites: Zürich
Certifications, Memberships, Qualifications:
Bundesbeiträge
eduQua
hfw
Hybrid-Unterricht
Innovative Ausbildungsmethoden
Karriere-Chancen
Receive free information on the topic Marketing Specialist (FPE) (formerly Marketing Planner (FPE)) immediately by email
Address:
Quadratscha 18
7503 Samedan
College of Higher Education for Tourism & Management, Engadin
College of Higher Education for Tourism & Management

Would you like to pursue a career in tourism while leaving your options open in other sectors? Then studying at the College of Higher Education for Tourism & Management in Samedan is just right for you. We prepare you for management positions in tourism, marketing, public relations and/or event management.
The College of Higher Education for Tourism & Management has been known for over 30 years for its highly practice-oriented training and is popular with partners for hiring graduates after their studies.
Benefit from studying where others go on vacation. You can live on campus in Samedan and become part of the local CHE community. In your free time, ski slopes, cross-country ski trails, hiking trails, bike trails and swimming opportunities in mountain lakes are right on your doorstep. As a CHE Tourism & Management student, you have access to many benefits.
Strengths: A practical course that I was able to tailor to my needs - recommended for all budding tourism professionals
Region: Ostschweiz
Sites: Samedan
Next start date
Samedan
August 2025
Certifications, Memberships, Qualifications:
Bundesbeiträge
Cambridge English
ISO 9001 2015
Swiss Marketing
Swiss Olympic
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Address:
Max-Daetwyler-Platz 1
3014 Bern
Feusi Education Center
Your success is our goal. Since 1952.
Our focus is on you. In an atmosphere conducive to learning, we offer a consistent and practice-oriented range of training and further education courses at our locations in Berne, Muri-Gümligen and Solothurn. We want to support and encourage you in your development with our educational programs. We look forward to accompanying you during this phase so that together we can achieve your educational goals.
Strengths: Trial lessons. Personal advice & support. Practice-oriented. Hybrid lessons. High success rate. Good accessibility. More than 70 years of experience.
Region: Aargau, Basel, Bern
Sites: Bern, Gümligen, Solothurn
Next info event
Solothurn
1/29/2025
Certifications, Memberships, Qualifications:
Bundesbeiträge
eduQua
Swiss Olympic
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Address:
Schleifergasse 1
8032 Zürich
EXTRAKT GmbH
The further education institute for marketing & sales in Zurich.
Part-time preparatory courses for federal examinations. Small classes only. Marketing & Sales only.
Certified marketing managers / sales managers, marketing specialists / sales specialists with a federal certificate.
Personalized. Individual. Motivating.
For over 20 years: Small classes better.
At Hegibachplatz - 5 minutes from Stadelhofen station.
Region: Zürich
Sites: Zürich
Next start date
Zürich
April 2025
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Address:
Tösstalstrasse 37
8400 Winterthur
Wirtschaftsschule KV Winterthur
(5.3) Very good 13 13 Ratings (100% )
Personal, practical and high-quality - as a leading regional commercial training center, we are your educational partner for recognized, practice-oriented and business management training in the heart of Winterthur.
Strengths: Personal, practical and high-quality - these are our values.
Region: Ostschweiz, Zürich
Sites: Winterthur
Next start date
Winterthur
2/19/2025
Next info event
Online
1/7/2025
Certifications, Memberships, Qualifications:
Bildungsberatung
Bundesbeiträge
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KV Bildungsgruppe Schweiz
kv edupool
Online-Unterricht
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Address:
Kreuzlibergstrasse 10
5400 Baden
e.g. Center for Education | Baden & Brugg
The zB. education center is the business school in Aargau with further education in over 14 subject areas. Here you can continue your education in a contemporary way and benefit from a personal atmosphere. The "zB." accompanies you on your first steps directly after your apprenticeship, through the professional certificate level, to study without a baccalaureate - the Higher Technical College HF.

The educational guidance and career services always provide you with an honest overview of the education market. So you can follow your own personal educational path - for the rest of your life.
Region: Aargau
Sites: Baden, Brugg
Next start date
Baden
on request
Certifications, Memberships, Qualifications:
Bildungsberatung
Bundesbeiträge
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Address:
Bildungszentrum Sihlpost, Sihlpostgasse 2
8004 Zürich
KV Business School Zurich
As the largest commercial school in Switzerland, KV Business School Zurich offers a comprehensive range of continuing education courses at all levels - in line with the motto "no degree without a connection".

"We empower people. Today for tomorrow. Your success begins with your choice of educational partner. We have been shaping commercial and business continuing education, further training in the Zurich region for over 130 years. By working closely with all sectors of the economy, we understand the requirements and developments of the labor market. We translate these into practical, up-to-date training courses."

This includes vocational training courses with national and central qualifications as well as courses that address current topics and certify the relevant skills in a practice-oriented manner. The range is supplemented by over 120 one-day seminars on current topics. Divided into twelve educational worlds, the school covers all commercial and business management topics.
Strengths: Our training programs represent a benchmark, enjoy the highest level of recognition in the working world and create added value for everyone.
Region: Zürich
Sites: Zürich
Next start date
Online
3/18/2025
Zürich
5/26/2025
Certifications, Memberships, Qualifications:
Bundesbeiträge
Cicero
eduQua
Hybrid-Unterricht
KV Bildungsgruppe Schweiz
Online-Unterricht
Receive free information on the topic Marketing Specialist (FPE) (formerly Marketing Planner (FPE)) immediately by email
Address:
Burgstrasse 20
3600 Thun
AzU, Training Center for Corporate Management AG
AzU Thun has been successfully offering training in sales and marketing for more than 25 years. Thanks to our innovative CRAM learning method, you can learn effectively and successfully in the shortest possible time and take the federal examination after just one year. Our training courses fit in perfectly with your everyday work and private life, as you only have lessons one evening a week and a few Saturdays. We do not require a minimum number of participants, as we guarantee that every course will take place. Our experienced instructors will guide you competently through the lessons and are always available to answer any questions you may have. Put your trust in our many years of experience and let us accompany you on your educational path to success.
Strengths: 1 evening of school per week / Innovative CRAM learning method / Shortened training - the federal examination in one year / Guaranteed training courses
Region: Bern
Sites: Thun, Visp
Certifications, Memberships, Qualifications:
Bundesbeiträge
anavant
Swiss Marketing
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Address:
Andreasstrasse 15
8050 Zürich
HSO Business and Computer Science School
HSO's range of training courses is deliberately wide-ranging - so we can offer you the opportunity for lifelong learning. Our training and further education courses are intelligent, cleverly thought out and networked. Wherever you start and successfully complete your training with us, we offer you the connection to your next further education goal. HSO's educational offerings range from federal certificates of proficiency, professional certificates, diplomas and postgraduate diplomas to European-recognized Bachelor's courses and globally accredited Master's courses.
Strengths: Over 60 years of experience | 10 locations | 4 starts per year | Direct application in your own practice | Personal support | Lecturers are specialists | State-of-the-art teaching methods
Region: Aargau, Basel, Bern, Ostschweiz, Zentralschweiz, Zürich
Sites: Aarau, Baar, Basel, Bern, Luzern, Rapperswil, Solothurn, Thun, Zürich Altstetten, Zürich Oerlikon
Next start date
diverse Standorte
on request
Certifications, Memberships, Qualifications:
Bundesbeiträge
anavant
edu-suisse
EOP
examen CH
VSK
eduQua
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Address:
Winkelriedstrasse 35
6003 Luzern
SIMAKOM Management College
(5.4) Very good 19 19 Ratings (94% )
SIMAKOM is the specialized college for marketing, sales and HR training. You can expect a highly motivated team of experienced, practice-oriented experts. By specializing and concentrating on these core competencies, students benefit from above-average professional and methodological expertise. This is impressively confirmed by the high success rates in the federal examinations and the feedback from students. The course locations are Lucerne, Sursee, Zofingen and Rotkreuz. The central location and top infrastructure contribute to an atmosphere conducive to learning.

All SIMAKOM Management School continuing education courses have a proportion of virtual teaching units.
Strengths: Sensational success rates - Specialized technical school - Highest efficiency: The perfect mix of virtual and face-to-face teaching - Lecturers from the field - Central locations -
Region: Aargau, Zentralschweiz
Sites: Luzern, Rotkreuz, Sursee, Zofingen
Next start date
Luzern
1/18/2025
Sursee
1/18/2025
Zofingen
1/18/2025
Rotkreuz
1/18/2025
Certifications, Memberships, Qualifications:
Bundesbeiträge
Blended Learning
Cicero
eduQua
HRSE
Innovative Ausbildungsmethoden
Online-Unterricht
Swiss Marketing
Receive free information on the topic Marketing Specialist (FPE) (formerly Marketing Planner (FPE)) immediately by email
Address:
Industriestrasse 78
4600 Olten
WSF Business School Five
(5.6) Excellent 23 23 Ratings (100% )
Your business school with 5 specializations.
Economics. Management. Marketing. Sales. IT.

Your 5 advantages:

- Successful learning in small classes.
- Experts as lecturers.
- 95% success rate in federal examinations.
- Blended learning - flexible teaching mix.
- Quality continuing education since 1994.

Locations:
Bern | Solothurn | Olten | Basel | Baden | Zurich | Winterthur | Zug | Lucerne | Sursee

The number of participants is limited, which enables interactive and sustainable teaching of the course material.
Our graduates regularly achieve above-average success rates.
-> Success rate for federal examinations 2022-2024 on average for all courses: 95%)

The bright and friendly classrooms are equipped with modern infrastructure and offer a pleasant learning environment.

You can find the current courses on our website: wirtschaftsschule-five.ch.
We are committed to your success and look forward to getting to know you personally.

Your WSF team
Strengths: Your 5 advantages: Successful learning in small classes | Expert lecturers | 95% success rate in federal examinations | Blended learning - flexible teaching mix | Quality continuing education since 1994.
Region: Aargau, Basel, Bern, Zentralschweiz, Zürich
Sites: Bern, Solothurn, Olten, Basel, Baden, Zürich, Winterthur, Zug, Luzern, Sursee
Next start date
Baden
2/17/2025
Basel
2/17/2025
Olten
2/17/2025
Sursee
2/17/2025
Bern
2/17/2025
Solothurn
2/17/2025
Zug
2/17/2025
Zürich
2/17/2025
Luzern
2/17/2025
Winterthur
2/17/2025
Certifications, Memberships, Qualifications:
Bildungsberatung
Bundesbeiträge
anavant
Blended Learning
eduQua
examen CH
HRSE
Hybrid-Unterricht
ICT Berufsbildung
Online-Unterricht
SVF
Swiss Marketing
VSH
VSK
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Ist der Lehrgang Marketing Specialist (FPE) (formerly Marketing Planner (FPE)) der richtige für mich?
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Address:
Aabachstrasse 7
6300 Zug
KBZ – Kaufmännisches Bildungszentrum Zug
In addition to vocational education and training (VET), the Kaufmännisches Bildungszentrum Zug KBZ offers continuing education, further training in the areas of finance, fiduciary and real estate, management and digital transformation, marketing and sales, human resources, languages and business school. More than 100 teachers teach over 1,200 participants each year at the KBZ in courses, seminars and at the College of Higher Education for Business (HFW Zug).

To ensure that you receive a recognized qualification, we work together with established educational partners and companies in the Zug economic region. This means you can be sure that your continuing education, further training is practice-oriented and offers real added value for the job market.
Region: Zentralschweiz
Sites: Zug
Next start date
Zug
5/3/2025
Receive free information on the topic Marketing Specialist (FPE) (formerly Marketing Planner (FPE)) immediately by email
Address:
Feldmühlestr. 28
9400 Rorschach
WZR Rorschach-Rhine Valley
(5.2) Very good 18 18 Ratings (100% )
With over 2000 students, the Rorschach-Rheintal Continuing Education Center is one of the largest providers of adult education in Eastern Switzerland.

The experienced lecturers know from their own experience what is in demand in companies today. Accordingly, the course content is geared towards the requirements of business and the final examinations. You learn what you need in practice. At the WZR you will learn in an informal atmosphere and interact intensively with your fellow students and lecturers. This improves your social skills and, coupled with new specialist knowledge, prepares you for professional challenges.

We look forward to meeting you.
Strengths: ▪ Over 50 courses ▪ Wide range of online courses ▪ Lecturers with practical experience ▪ Personal support & pleasant learning atmosphere ▪ Top success rates compared to other Swiss universities ▪ Good accessibility
Region: Aargau, Basel, Bern, Liechtenstein, Ostschweiz, Zentralschweiz, Zürich
Sites: Rorschach, Altstätten, St. Gallen
Next start date
Rorschach
1/14/2025
Altstätten
1/14/2025
Next info event
Online
11/28/2024
Certifications, Memberships, Qualifications:
Bundesbeiträge
Cambridge English
eduQua
kv edupool
Receive free information on the topic Marketing Specialist (FPE) (formerly Marketing Planner (FPE)) immediately by email
Address:
Weiterbildung
Bahnhofstrasse 46
5000 Aarau
HKV Aarau
HKV Aarau is the leading educational institute for in-service commercial training in the Aarau region.
Region: Aargau
Sites: Aarau, Rheinfelden
Receive free information on the topic Marketing Specialist (FPE) (formerly Marketing Planner (FPE))
Ist der Lehrgang Marketing Specialist (FPE) (formerly Marketing Planner (FPE)) der richtige für mich?
Machen Sie jetzt den Selbsttest (kostenlos)
Address:
Hirschengraben 43
6003 Luzern
Preview of the video «Marketingfachmann / -fachfrau mit eFachausweis»
Preview of the video «Marketingfachmann / -fachfrau mit eFachausweis»
eCertificate
eFachausweis is your partner for personal, competent and flexible online preparation for the professional examination.

We believe in contemporary and individualized higher vocational education and training. For us, contemporary means that we make use of current and future learning opportunities. These opportunities pave the way for personal, competent and flexible preparation for the professional examination.

Individualization is reflected in our offers and services. For example, depending on your needs and course, you can prepare for the professional examination either completely independently or in a class group. You will receive individual support from experts in the mentoring learning program. We offer you the opportunity to create your own personal examination documents for various courses.
Strengths: Thanks to online teaching with 100% flexibility, you can obtain a federally recognized certificate.
Region: Aargau, Basel, Bern, Liechtenstein, Ostschweiz, Tessin, Virtuelles Klassenzimmer, Westschweiz, Zentralschweiz, Zürich
Sites: Online
Next start date
Online
2/3/2025
Certifications, Memberships, Qualifications:
Firmenangebote
Bildungsberatung
Bundesbeiträge
Blended Learning
eduQua
Innovative Ausbildungsmethoden
Online-Unterricht
Receive free information on the topic Marketing Specialist (FPE) (formerly Marketing Planner (FPE))
Address:
Marktgasse 63-65
3011 Bern
SMI Swiss Marketing Institute AG
SMI is one of Switzerland's leading training and further education institutes in marketing, sales and communication.
As a student, you will receive detailed advice from the outset and constant support so that you can discover your potential and realize it to your full satisfaction.
We would like to invite you to take a look around, find out more in person about the opportunities at SMI - or even sit in on a class to experience the atmosphere at SMI.
Do not hesitate to contact us, we look forward to hearing from you!
Strengths: Personal, practice-oriented, in tune with the times. Above-average success rate. All-inclusive prices (excluding external examinations). Central location with excellent public transport connections. Personal support.
Region: Bern
Sites: Bern
Certifications, Memberships, Qualifications:
Bundesbeiträge
Innovative Ausbildungsmethoden
Receive free information on the topic Marketing Specialist (FPE) (formerly Marketing Planner (FPE))

Diese Lehrgänge könnten Sie auch interessieren:

Sales Specialist (FPE) (formerly Sales Coordinator (FPE)) Communication Specialist (BP) (formerly Communication Planner (BP)) Management Specialist (FPE) HR Specialist (FPE) (formerly Personnel Specialist (FPE) / Personnel Consultant (FPE)) Technical business management assistant (FPE) Vocational training specialist (BP)

Schulen mit zertifizierter Bildungsberatung

Course evaluations from participants on Marketingfachmann / Marketingfachfrau (BP) (ehemals Marketingplaner / Marketingplanerin (BP))

(5.3) Very good 24 24 Ratings
  Organisation (5.3)
  Lecturers (5.1)
  Learning content (5.2)
  Training methodology (5.4)
  Infrastructure (5.5)
  Practical relevance (5.5)
Recommendation
100%
Logo der Schule

Vielen Dank für die vielen lehrreichen und abwechslungsreichen Lektionen, die professionelle Betreuung und Beratung und die tolle Zusammenarbeit. Durch berufstätige Dozenten konnte das nötige Fachwissen mit Praxisbezug optimal vermittelt werden.

Joana Z. Marketingfachfrau mit eidg. FA
Weiterempfehlung: Abschluss: 2023
(6.0) Excellent
  Organisation (6.0)
  Lecturers (6.0)
  Learning content (6.0)
  Training methodology (6.0)
  Infrastructure (6.0)
Logo der Schule

Einfach TOLL! Ich würde jederzeit wieder diese Schule für Weiterbildungen kontaktieren & wählen. Ein grosses MERCI vöu mou för aues !

Lea von A. Marketingfachmann-/frau EFZ
Weiterempfehlung: Abschluss: 2023
(5.4) Very good
  Organisation (5.0)
  Lecturers (5.0)
  Learning content (6.0)
  Training methodology (5.0)
  Infrastructure (6.0)
Logo der Schule

Für mich war und ist es die perfekte Schule. Unkompliziert, sympathisch, gute Dozenten, kleine Klassen. Guter Standort.

Marina D. Marketingfachfrau
Weiterempfehlung: Abschluss: 2023
(5.2) Very good
  Organisation (5.0)
  Lecturers (5.0)
  Learning content (5.0)
  Training methodology (6.0)
  Infrastructure (5.0)
Logo der Schule

Die persönliche Betreuung, die kleinen Klassen im MMI und die auch mal flexiblen Nachholstunden sind top- Rückfragen sind jederzeit unkompliziert möglich. Alles ist sehr gut organisiert und mit vorausgesetztem persönlichen Engagement ist man sehr gut auf die eidg. Prüfungen vorbereitet. Lehrgang und Prüfung Marketingfachfrau an sich sollte meiner Meinung nach der Digitalisierung besser angepasst werden; die viele Schreibarbeit von Hand ist sehr mühsam.

Claudia K. Marketingfachfrau
Weiterempfehlung: Abschluss: 2022
(5.4) Very good
  Organisation (6.0)
  Lecturers (5.0)
  Learning content (5.0)
  Training methodology (5.0)
  Infrastructure (6.0)
Logo der Schule

Tolle Vorbereitung für die Prüfungen, nette und kompetente Dozenten, Erreichbarkeit und schnelle Beantwortung von Fragen und Unklarheiten

Laura H. Marketingfachleute
Weiterempfehlung: Abschluss: 2022
(5.0) Very good
  Organisation (5.0)
  Lecturers (5.0)
  Learning content (5.0)
  Training methodology (5.0)
  Infrastructure (5.0)
  Practical relevance (5.0)

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Logo der Schule

Sehr persönlich. Kleine Klassen. Sehr flexibel. Perfekt auf Prüfung vorbereitet.

Michael E. Marketingfachmann
Weiterempfehlung: Abschluss: 2020
(5.4) Very good
  Organisation (6.0)
  Lecturers (5.0)
  Learning content (6.0)
  Training methodology (5.0)
  Infrastructure (5.0)
Logo der Schule

Die Atmosphäre am MMI ist sehr persönlich und sympathisch. Ich schätze die begrenzte Grösse der Klassen und konnte von einem individuellen Unterricht profitieren. Alle Dozenten waren während dem ganzen Lehrgang sehr flexibel und boten, wo nötig, zusätzliche Unterstützung. Besuche in Firmen, an Messen oder Veranstaltungen sind sehr spannend und abwechslungsreich zum normalen Präsenzunterricht.

Chantal W. Marketingfachmann/Marketingfachfrau
Weiterempfehlung: Abschluss: 2020

Antwort vom Anbieter: anzeigen...

Vielen Dank. Tönt gut und entspricht unserer Positionierung.

(5.8) Excellent
  Organisation (6.0)
  Lecturers (5.0)
  Learning content (6.0)
  Training methodology (6.0)
  Infrastructure (6.0)
Logo der Schule

Ich habe mich gleich zu Beginn des Lehrgangs sehr wohl gefühlt. Die Schulleitung ist sehr bedacht bei jedem Anliegen eine passende Lösung zu finden. Bei Fragen oder Unklarheiten ist die Schulleitung wie auch die Dozenten sehr gut erreichbar. Auf die Prüfungen werden die Studenten intensiv vorbereitet. Ich kann die MBSZ nur weiterempfehlen.

Simone H. Eidg. Marketingfachfrau
Weiterempfehlung: Abschluss: 2020
(5.5) Excellent
  Organisation (6.0)
  Lecturers (5.0)
  Learning content (5.0)
  Training methodology (6.0)
  Infrastructure (6.0)
  Practical relevance (5.0)
Logo der Schule

Die MBSZ hat mich optimal auf die eidg. Prüfung vorbereitet, ich hätte es mir fast nicht besser wünschen können. Modularer Aufbau der Lerninhalte, zuerst intensiv fachliche Basis, danach darauf aufbauend Methodik und Prüfungsvorbereitung. Hohe fachliche Qualität, die meisten haben spürbar Spass am Dozieren / Leifenschaft fürs Fach. Würde den Lehrgang absolut weiterempfehlen 9/10

Laura K. Marketingfachfrau mit eidg. FA
Weiterempfehlung: Abschluss: 2020
(5.3) Very good
  Organisation (6.0)
  Lecturers (5.0)
  Learning content (6.0)
  Training methodology (5.0)
  Infrastructure (4.0)
  Practical relevance (6.0)
Logo der Schule

Super, Vor-Ort oder Online-Unterricht möglich. Und allew wird aufgezeichnet. TOP!

Carlo I. Marketingfachmann mit eidg. FA
Weiterempfehlung: Abschluss: 2020
(6.0) Excellent
  Organisation (6.0)
  Lecturers (6.0)
  Learning content (6.0)
  Training methodology (6.0)
  Infrastructure (6.0)
  Practical relevance (6.0)
Logo der Schule

Ich schätze die Grösse der Klassen sehr. Ein grosses Kompliment an Herr Schmalz der wirklich einen top Job macht. Danke

David W. Marketingfachmann
Weiterempfehlung: Abschluss: 2020
(5.2) Very good
  Organisation (5.0)
  Lecturers (5.0)
  Learning content (5.0)
  Training methodology (5.0)
  Infrastructure (6.0)
Logo der Schule

Die Schule und die Infrastruktur gefällt mir sehr gut. Ich finde auch die Unterrichtsgestaltung bei den meisten Lehrpersonen sehr gut. Ich hoffe, dass die Lernstoffvermittlung und der Unterricht im Fach Marketing spannender vermittelt wird. Es wird im Fach Marketing teilweise fix nach einem vordefinierte Programm unterrichtet mit wenig Spielraum. Ich schätze es, dass wir teilweise einige Minuten früher Schluss haben, da niemand mehr klar denken kann.

Julia S. Marketingfachfrau
Weiterempfehlung: Abschluss: 2020
(5.2) Very good
  Organisation (5.0)
  Lecturers (5.0)
  Learning content (5.0)
  Training methodology (5.0)
  Infrastructure (6.0)
Logo der Schule

Grundsätzlich war der Lehrgang und die Lehrpersonen gut bis sehr gut und wir konnten sehr profitieren. Da wir die erste Klasse der neuen Reform waren gab es viele Unklarheiten welche auch nicht geklärt wurden und darunter waren auch wichtige Informationen betreffend Prüfungsabläufe und Testprüfungen usw.

Loredana F. Marketingfachleute mit Eidg. Zertifikat
Weiterempfehlung: Abschluss: 2019

Antwort vom Anbieter: anzeigen...

Besten Dank für Ihre Rückmeldung. Bei neuen Reglementen ist es auch für die Anbieter schwierig, fristgerecht alle Informationen zu erhalten. Wir versuchen stets, alles, was wir wissen, sofort den Teilnehmenden weiterzugeben. Die erste Durchführung nach einer Reglementsänderung wird jedoch immer ein Spezialfall bleiben.

(4.6) Good
  Organisation (4.0)
  Lecturers (5.0)
  Learning content (5.0)
  Training methodology (4.0)
  Infrastructure (5.0)
Logo der Schule

Ich habe das Gefühl, auch verglichen mit anderen Schulen, sind wir am HKV Aarau sehr gut vorbereitet worden auf die Prüfungen. Was sicherlich unglücklich war, ist die Tatsache, keine Vorbereitungsprüfungen nach neuem Format geschrieben zu haben.

Sven W. Marketing Fachmann
Weiterempfehlung: Abschluss: 2019

Antwort vom Anbieter: anzeigen...

Vielen Dank für die positive Rückmeldung. Auch wir waren nicht glücklich darüber, dass der Prüfungsträger keine zusätzlichen Übungsserien zur Verfügung gestellt, sodass wir halt selber Aufgaben erstellen mussten.

(5.0) Very good
  Organisation (5.0)
  Lecturers (5.0)
  Learning content (5.0)
  Training methodology (5.0)
  Infrastructure (5.0)
Logo der Schule

Ich empfehle die Schule und den Lehrgang meinen Freunden weiter. Bis auf zwei Lehrpersonen fand ich alle angenehm.

Livia B. MFL - Marketingfachleute
Weiterempfehlung: Abschluss: 2019

Antwort vom Anbieter: anzeigen...

Vielen Dank für die positive Rückmeldung.

(4.8) Good
  Organisation (5.0)
  Lecturers (4.0)
  Learning content (5.0)
  Training methodology (5.0)
  Infrastructure (5.0)

Helfen Sie anderen Bildungsinteressenten, die richtige Schule / den richtigen Lehrgang zu finden

Unterstützen Sie Bildungsinteressenten bei der Wahl des richtigen Anbieters, indem Sie Ihre wertvollen Erfahrungen als Absolvent/in weitergeben.

Eigene
Bewertung abgeben
Logo der Schule

die hkv aarau hat mich von anfang an in ihren bann gezogen. marco hat mich am infoanlass begeistert und extrem motiviert, weshalb ich mich für aarau entschieden habe. den lehrgang würde ich jedem empfehlen, weil es eine super basis für das marketing ist. man sieht in viele teile des marketings etwas tiefer, was sehr spannend und kurzweilig ist. die dozenten im allgemeinen fand ich wirklich cool, ich konnte viel profitieren und einige haben mich sehr beeindruckt ab ihrem wissen und ihren leistungen.

Laura W. MFL - Marketingfachleute
Weiterempfehlung: Abschluss: 2019

Antwort vom Anbieter: anzeigen...

Vielen Dank, wir haben uns sehr über Ihre Rückmeldung gefreut!

(5.0) Very good
  Organisation (5.0)
  Lecturers (5.0)
  Learning content (4.0)
  Training methodology (5.0)
  Infrastructure (6.0)
Logo der Schule

Alles in Allem war ich mit dem Lehrgang zufrieden. Im Allgemeinen Top-Lehrpersonen, von den meisten konnte ich extrem profitieren. Durch die vielen verschiedenen Dozenten gab es auch viel Abwechslung, top! Ich denke, dass uns von der Schule alles/das Meiste wichtige mitgegeben wurde.

Dario S. Marketingfachmann mit eidg. FA
Weiterempfehlung: Abschluss: 2019
(5.2) Very good
  Organisation (5.0)
  Lecturers (5.0)
  Learning content (5.0)
  Training methodology (6.0)
  Infrastructure (5.0)
Logo der Schule

Da wir die ersten nach neuer Reform waren, war es nicht ganz einfach. Teilweise wurden zu viele Unterrichtsstunden für Fächer eingeplant welche dann nur Randthemen waren. Ansonsten gute Dozenten mit hohem Fachwissen und Praxisbezug.

Joana M. Marketingfachfrau
Weiterempfehlung: Abschluss: 2019
(5.0) Very good
  Organisation (5.0)
  Lecturers (5.0)
  Learning content (4.0)
  Training methodology (6.0)
  Infrastructure (5.0)
Logo der Schule

Wenn ich eine neue Weiterbildung machen würde, würde ich wieder HKVA wählen. Gute Lage, gute Dozenten und bemüht die Lehrgänge zum Erfolg zu führen.

Céline H. MFL
Weiterempfehlung: Abschluss: 2019
(5.4) Very good
  Organisation (5.0)
  Lecturers (6.0)
  Learning content (5.0)
  Training methodology (6.0)
  Infrastructure (5.0)
Logo der Schule

Lehrgang ist sehr gut organisiert, die Dozenten praxisnah und der Unterricht ist abwechslungsreich.

Anna S. Marketingfachfrau mit eidg. Fachausweis
Weiterempfehlung: Abschluss: 2020
(5.2) Very good
  Organisation (5.0)
  Lecturers (5.0)
  Learning content (5.0)
  Training methodology (5.0)
  Infrastructure (6.0)
Logo der Schule

Top Dozenten mit enormen Fachwissen, stets freundlich. Kommunikation hat grösstenteils funktioniert. Schwerpunktsetzungen des Lehrgangs müssen überdacht werden (Beispiel: - 16h Rechtsunterricht für eine Prüfungsfrage - Rechnungswesen kürzen, Distribution ausbauen). Prüfungstrainings früher ansetzen.

Fabiano F. Marketingfachleute
Weiterempfehlung: Abschluss: 2019
(4.8) Good
  Organisation (4.0)
  Lecturers (5.0)
  Learning content (4.0)
  Training methodology (5.0)
  Infrastructure (6.0)
Logo der Schule

sehr kompetent, top Organisation

Luana C. Marketingfachleute
Weiterempfehlung: Abschluss: 2020
(5.6) Excellent
  Organisation (6.0)
  Lecturers (5.0)
  Learning content (6.0)
  Training methodology (6.0)
  Infrastructure (5.0)
Logo der Schule

Ich finde die Schule sehr gut. Der Stoff wird gut übermittelt und bei Fragen stehen die Dozenten immer zur Verfügung. Das Geld ist dort gut investiert und bei weiteren Weiterbildungen werde ich sicherlich wieder dieselbe Schule aufsuchen.

Jasmin H. Marketing- und Verkaufsfachfrau
Weiterempfehlung: Abschluss: 2018
(5.6) Excellent
  Organisation (6.0)
  Lecturers (5.0)
  Learning content (6.0)
  Training methodology (6.0)
  Infrastructure (5.0)
Logo der Schule

Ich finde das Lernen in der kleinen Klasse sehr intensiv und gut. Die Dozenten können sich für jeden Zeit nehmen.

Jenny M. Marketingfachfrau
Weiterempfehlung: Abschluss: 2019
(5.4) Very good
  Organisation (5.0)
  Lecturers (5.0)
  Learning content (6.0)
  Training methodology (5.0)
  Infrastructure (6.0)