Marketing communication planner: training, further education, courses, information and schools at a glance
Are you looking for a suitable school for your training or further education as a communication specialist (formerly communication planner or marketing communication planner)?
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What tasks does a communications specialist (formerly marketing communications planner) have in practice?
A marketing communication planner works closely with the advertising or communication manager or consultant. They have a basic knowledge of marketing communication and are familiar with the interrelationships between the individual disciplines in an integrated communication concept. They are involved in the procurement of basic information and are responsible for planning through to delivery and monitoring. He also works on the organization of public relations, event and sponsorship projects and monitors adherence to schedules and budgets.
The Marketing Communications Planner course is primarily aimed at people whose goal is to pass the federal professional examination and receive comprehensive training in communications and advertising. Graduates of this in-depth specialist training have automatic access at a later date to the Head of Marketing Communications course with the internationally recognized IAA Diploma in Marketing Communications and preparation to become a federally certified communications manager. The following content is taught: Marketing, integrated communication, communication planning, production, media, advertising rights/advertising management, rhetoric and presentation techniques.
The course management decides on admission to the course. There is no entrance examination. Participants who have only been working in advertising or marketing for a short time are recommended to attend the introductory course in advertising or marketing. A certificate of a completed apprenticeship (commercial or graphic design) or equivalent training and 2 years of practical experience in advertising or marketing are required.
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