Sales manager experience report: Corina Bucheli, responsible for the course, shows what you can achieve with the sales manager training.

Portrait-Foto Corina Bucheli
Corina Bucheli

Please tell us about your professional background.

I, Corina Bucheli, am responsible for the Sales Manager course at the SUI School. I have been working at the SIU - Swiss Institute for Entrepreneurial Training - for 1.5 years now. My basic vocational training is as a retail specialist with a federal certificate of competence. I deepened my knowledge and developed my skills in my further training as a retail specialist with a federal certificate and as a sales manager with a federal diploma. I gained my professional experience as a team leader in a stationery store and as a team leader at Möbel Pfister. I have over 10 years of professional experience in the retail trade.

What are the goals of the SIU school for retail and sales training?

At the SIU Training Institute, we pursue the following goals in sales manager training:

  • provide participants with more practical knowledge
  • High practical relevance - direct application of what has been learned in business
  • enable a better position in the business

Which retail or sales courses can be attended at the SIU Training Institute?

You can attend the following retail and sales courses at the SIU Institute:

  • Sales Manager / Sales Manager
  • Store Manager
  • Branch manager
  • Retail trade specialist
  • Basic accounting course
  • Vocational trainer retail trade
  • Expertise in chemicals law
  • Retail trade specialist according to BBV Art. 32
  • Exam preparation workshop for the QV retail trade specialists
  • Examination workshop for retail trade specialists

In principle, the SIU school offers many different courses in sales/retail, not just the sales manager.

Who is the sales manager course particularly suitable for?

The sales manager course is aimed at sales and distribution executives who want to move up to the top management level. It is the highest educational qualification in sales and distribution and opens new doors and career opportunities in other sectors too.

What career prospects do graduates have as sales managers with a federal diploma?

The sales manager training program offers you the following career prospects:

  • Better participation and involvement
  • More self-esteem and self-confidence
  • Greater job security
  • More varied career opportunities (e.g. regional manager, sales manager)
  • Better career opportunities
  • Better earning opportunities
  • Industry change
  • Promotion opportunities
  • Management functions in the retail sector

What do participants learn on the Sales Manager course?

The following content is taught in the sales manager training course:

  • Develop sales and expansion strategies
  • Establish strategic sales partnerships
  • Managing the sales process
  • Define sales/distribution channels
  • Create sales and turnover planning
  • Managing the quotation process from creation to final negotiation

These sales manager skills are acquired in seven areas of activity: Performing management tasks, analyzing the market, environment and trends, shaping market performance, implementing market cultivation, developing a sales strategy, managing the offer process and the sales process.

What does the sales manager training course cost?

The sales manager training course costs a total of around CHF 14,900, half of which is covered by federal subsidies if the higher professional examination is passed.

What makes the SIU School's training locations particularly interesting for prospective students?

We offer our sales training courses throughout German-speaking Switzerland. Proximity to our customers is important to us in order to save people in sales manager training long journeys. When selecting our training rooms, we make sure that they are easy to reach both by car and by public transport. It is also important to us that there are catering facilities in the immediate vicinity.

Why should people interested in education choose the SIU Institute for Entrepreneurial Training?

You have the following advantages if you attend the sales manager training course at the SIU school:

  • Good accessibility
  • High level of practical transfer
  • Attractive and entertaining lessons
  • Personal course support
  • Our lecturers continue to pursue their profession and teach with cases and examples from professional practice
  • Digital learning platform enables simple document exchange and location-independent collaboration
  • Problems from your own business may be brought into the classroom
  • Location assessments and additional offers for exam preparation
  • Develop professionally and make a career
  • Recognized training provider in the economy
  • Helps you build your own network
  • Targeted preparation for higher specialist examination as a sales manager

Overview of providers Sales Manager