Marketing manager: training, further education, schools, self-testing
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Head of Marketing with a federal diploma: promotion to the top of marketing
Marketing managers are usually members of the management team and have overall responsibility for a company's marketing and sales. They independently develop marketing strategies and concepts on the basis of corporate objectives and lead the responsible employees in their implementation. They select the appropriate marketing measures and then evaluate the results. They also carry out comprehensive market analyses, derive relevant conclusions for their company and draw up budget and business plans.
Conclusion:The training to become a marketing manager with a federal diploma is the highest level of marketing training in Switzerland. The higher professional examination has been in existence since 1991 and is correspondingly well established on the job market. Marketing managers have a flair for recognizing trends at an early stage and responding to the needs of society. They are therefore valuable players in corporate strategy and sought-after managers by employers, which is confirmed by the large number of job offers.
Learning content:Certified marketing managers generally work in medium-sized to large companies in all sectors. Depending on the size of the company, they report directly to the management or are a member of senior management. They can also work independently, for example with their own marketing agency. The training covers basic topics such as self-management and personnel management, strategic management, employment law, accounting, strategic and operational marketing, distribution, project management, marketing strategy and concept, marketing communication, demand and sales.
Work:Marketing managers with a federal diploma are the decision-makers for all marketing-related issues relating to strategy, concept, measures, coordination and budget. They manage their own department with sub-areas such as marketing, PR, advertising, sales, etc., which they coordinate accordingly. They also monitor the correct use of marketing instruments and the corporate identity (CI) of a company and deal with legal issues in marketing. They also maintain relationships with institutions in the areas of market research, advertising and consulting and conduct negotiations with business partners.
Target group:Marketing experts with excellent analytical and communication skills, a sure instinct for upcoming trends and in-depth business knowledge who want to make a start at management level make a good choice with the marketing manager training course with a federal diploma.
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