As a "PR specialist", you perform key tasks in a PR agency or in the communications department of your organization. You know the importance of communication as a success factor for the company. You are responsible for the planning and implementation of communication projects.

The most important facts in brief

The PR manager appreciates the planning and organizational skills of the public relations specialist. He/she becomes an indispensable discussion partner for him/her. They are required to contribute their practical know-how as early as the development of communication strategies. They organize media conferences and other events, accompany the production of brochures, customer newspapers or audiovisual media. They place orders with internal and external partners, such as graphic designers and suppliers. Researching, planning and implementing are further challenges for PR specialists. Keeping costs and deadlines under control is just as much a part of their job as quality and success control. The technical and editorial skills of public relations specialists with a federal certificate make a decisive contribution to the success of PR projects.

Target group

• Public relations, advertising, communication, marketing; media professionals.
• PR specialists are characterized by:
• Good general education
• Flair for communication issues
• Organizational talent
• Inventiveness
• Sociability
• Oral and written fluency

Training objectives

In the "PR Specialist" course, you will acquire the ability to understand the function and importance of PR as part of integrated corporate communication, to contribute to the development of PR strategies, to independently develop and implement PR sub-concepts, to plan PR measures independently and to manage and monitor their implementation.

Structure of the training

• Importance of communication in companies and society: basics of PR, corporate communication, marketing, sponsoring
• PR tools and methods of internal and external communication: Corporate identity, corporate design, corporate publishing, production of print media, conceptual aspects of corporate communication, production of audiovisual media, internet and intranet, organization of PR events, budgeting and success control of PR measures, paid distribution of PR messages, advertising, project management.
• Media relations: journalism and PR, media landscape in Switzerland, media law, organization of media conferences
• Writing and editing: Language as a PR tool, language of the media, editing, editorial concept
• Concept work: Creating and presenting a PR concept in groups

Contents

PR basics - corporate communication - marketing - sponsoring; PR tools and methods of internal and external communication

external relations; media relations; writing and editing, etc.

Goal

Participants in the Public Relations Specialist course prepare for the federal professional examination.

Prerequisites

• Basic vocational training
• Apprenticeship certificate or equivalent training and at the time of the
• Examination 2-4 years of professional experience in PR or related fields.
• Admission to the examination in accordance with federal regulations.

Conclusion

• BP professional examination
• After external examination: Public Relations Specialist with federal certificate