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Public relations specialist: training, further education, courses, offers and providers

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Are you looking for a public relations specialist training course? - Here you will find suitable schools as well as further information, tips and resources for further training.

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What are the tasks of a public relations specialist in practice?

As a "PR specialist", you perform key tasks in a PR agency or in the communications department of your organization. You know the importance of communication as a success factor for the company. You are responsible for the planning and implementation of communication projects.

The most important facts in brief

The PR manager appreciates the planning and organizational skills of the public relations specialist. He/she becomes an indispensable discussion partner for him/her. They are required to contribute their practical know-how as early as the development of communication strategies. They organize media conferences and other events, accompany the production of brochures, customer newspapers or audiovisual media. They place orders with internal and external partners, such as graphic designers and suppliers. Researching, planning and implementing are further challenges for PR specialists. Keeping costs and deadlines under control is just as much a part of their job as quality and success control. The technical and editorial skills of public relations specialists with a federal certificate make a decisive contribution to the success of PR projects.

Target group

  • Public relations, advertising, communication, marketing; media professionals.
  • PR specialists are characterized by:
  • Good general education
  • Flair for communication issues
  • Organizational talent
  • Inventiveness
  • Sociability
  • Oral and written fluency

Training objectives

In the "PR Specialist" course, you will acquire the ability to understand the function and importance of PR as part of integrated corporate communication, to contribute to the development of PR strategies, to independently develop and implement PR sub-concepts, to plan PR measures independently and to manage and monitor their implementation.

Structure of the training

  • Importance of communication in companies and society: basics of PR, corporate communication, marketing, sponsoring
  • PR tools and methods of internal and external communication: Corporate identity, corporate design, corporate publishing, production of print media, conceptual aspects of corporate communication, production of audiovisual media, internet and intranet, organization of PR events, budgeting and success control of PR measures, paid distribution of PR messages, advertising, project management.
  • Media relations: journalism and PR, media landscape in Switzerland, media law, organization of media conferences
  • Writing and editing: Language as a PR tool, language of the media, editing, editorial concept
  • Concept work: Creating and presenting a PR concept in groups

Contents

PR basics - corporate communication - marketing - sponsoring; PR tools and methods of internal and external communication

external relations; media relations; writing and editing, etc.

Goal

Participants in the Public Relations Specialist course prepare for the federal professional examination.

Prerequisites

  • Basic vocational training
  • Apprenticeship certificate or equivalent training and at the time of the
  • Examination 2-4 years of professional experience in PR or related fields.
  • Admission to the examination in accordance with federal regulations.

Conclusion

  • BP professional examination
  • After external examination: Public Relations Specialist with federal certificate

Questions and answers

In der PR-Fachfrau-Ausbildung lernt man folgendes:

  • Grundlagen in Ethik, Recht, Volks-/Betriebswirtschaft und Gesellschaft
  • Konzeptionelle und strategische Grundlagen
  • Massnahmen und Kanäle
  • Content: Verfassen und Redigieren
  • Best Practice: mündliche Präsentation und Expertengespräch

PR-Fachleute arbeiten in Kommunikationsabteilungen von Unternehmen, Institutionen, Non-Profit-Organisationen, Behörden oder in PR-Agenturen. Gut ausgebildete PR-Fachleute sind auf dem Markt sehr gefragt, denn unabhängig von Branche und Unternehmensgrösse geht es immer um den Dialog mit Menschen. Vor allem in Agenturen oder grösseren Unternehmen kann die Arbeitsbelastung zeitweise sehr hoch sein, zum Beispiel im Umfeld von Events oder Kampagnen.

Für eine Public-Relations-Ausbildung braucht es folgende persönliche Fähigkeiten:

  • Kommunikationsfähigkeit
  • Organisationsfähigkeit
  • Dienstleistungsbewusstsein
  • Kreativität
  • Strategisches Denken
  • Fähigkeit, unter Druck zu arbeiten

Nach der PR-Fachmann Ausbildung gibt es folgende Weiterentwicklungsmöglichkeiten:

  • Lehrgänge an privaten Fachschulen, höheren Fachschulen und Fachhochschulen
  • Höhere Fachprüfung (HFP) als PR-Berater/in mit eidgenössischem Diplom
  • Fachhochschule z.B. Bachelor of Arts (FH) in Kommunikation, Vertiefungsrichtung Journalismus/Organisationskommunikation

In order to be admitted to the Federal Professional Examination Public Relations Specialist (FPE), the following requirements must be met:

  • Education:
    • Federal Diploma of Vocational Education and Training in Business Administration
    • Diploma from a state-recognized commercial college
    • Diploma from a state-recognized, at least 3-year Specialized School
    • Matura certificate (all types, including Federal Vocational Baccalaureate)
    • Diploma from a state-recognized College of Higher Education, University of Applied Sciences or Universities
    • Specialist certificate as a communications specialist, marketing specialist, sales specialist or direct marketing specialist
  • Professional experience:
    • 2 years of professional experience (PR, corporate communications, marketing communications, marketing, active sales, direct marketing or journalism)

After passing the Public Relations Specialist Federal Professional Examination (FPE), graduates are awarded the qualification: "PR Specialist with Federal Certificate of Competence" or "PR Specialist with Federal Certificate of Competence".

Depending on the school you choose, the part-time continuing education, further training to become a public relations specialist takes between eight months and one year. The teaching models can vary.

Eine PR-Fachfrau eidg. Fachausweis übt folgende Tätigkeiten aus:

  • Bei PR-Fachleuten laufen die Fäden für die Planung und Umsetzung von Kommunikationsprojekten zusammen.
  • Sie übernehmen in Absprache mit der Geschäftsleitung teilweise auch selbständig Kommunikationsaufgaben.
  • Sie verfassen und redigieren redaktionelle Beiträge für Kunden- und Mitarbeiterzeitungen, Medienmitteilungen sowie Texte für digitale Medien und Social Media.
  • Sie verfassen Texte für Geschäftsberichte, Imagebroschüren oder Informationsflyer.
  • Sie koordinieren die Gestaltung und Produktion dieser Instrumente.
  • Sie stehen im ständigen Dialog mit internen und externen Fachleuten aus den Bereichen Gestaltung und Produktion sowie mit den relevanten Dialoggruppen wie Kunden, Medien, Mitarbeitenden etc.
  • Sie übernehmen Teile der Medienarbeit wie die Organisation von Medienkonferenzen, verfassen Medienmitteilungen und sind für die professionelle Kommunikation mit Medienschaffenden verantwortlich.
  • Sie wirken mit bei der Planung, Organisation und Durchführung von Anlässen wie Firmenjubiläen, Eröffnungsapéros, Tagen der offenen Tür usw.
  • Sie sind für die einwandfreie kaufmännische Abwicklung der Aufträge verantwortlich.
  • Sie führen laufend Kosten-, Termin- und Qualitätskontrollen bei Projekten durch.
Overview of providers for Public Relations Specialist

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

Overview of providers for Public Relations Specialist

Erfahrungen, Bewertungen und Meinungen zur Ausbildung / Weiterbildung

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Overview of providers for Public Relations Specialist

Haven't found the right training or further education yet? Benefit from educational advice now!

Further training is not only important in order to maintain or increase professional attractiveness, investing in training or further training is still the most efficient way to increase the chances of a pay rise.

The Swiss education system offers a wide range of individual training and further education opportunities - depending on your personal level of education, professional experience and educational goals.

Choosing the right educational offer is not easy for many prospective students.

Which training and further education is the right one for my path?

Our education advisory team will guide you through the "education jungle", providing specific input and relevant background information to help you choose the right offer.

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  • Suggestions for suitable courses, seminars or training programs based on the information you provide in the questionnaire
  • An overview of the different levels and types of education
  • Information about the Swiss education system

We offer our educational counseling in the following languages on request: French, Italian, English

Register now and concretize your training plans.

Sofort zur richtigen Weiterbildung

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Toplisting
Address:
Effingerstrasse 70
3001 Bern
WKS KV Education - Continuing education
WKS KV Bildung offers market-driven and attractive continuing education courses in the areas of management & leadership, finance & controlling, marketing, PR & sales as well as HR, personnel management & social insurance.
Strengths: - High-quality educational opportunities - Innovative "Learning Path+" - Personal orientation and support - Dedicated teaching staff - Practical training and follow-up opportunities - Interactive methodology
Region: Bern
Sites: Bern
Certifications, Memberships, Qualifications:
Bildungsberatung
Bundesbeiträge
ISO 29990 ProCert
Kaufmännischer Verband Bern
KV Bildungsgruppe Schweiz
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Address:
Quadratscha 18
7503 Samedan
College of Higher Education for Tourism & Management, Engadin
College of Higher Education for Tourism & Management

Would you like to pursue a career in tourism while leaving your options open in other sectors? Then studying at the College of Higher Education for Tourism & Management in Samedan is just right for you. We prepare you for management positions in tourism, marketing, public relations and/or event management.
The College of Higher Education for Tourism & Management has been known for over 30 years for its highly practice-oriented training and is popular with partners for hiring graduates after their studies.
Benefit from studying where others go on vacation. You can live on campus in Samedan and become part of the local CHE community. In your free time, ski slopes, cross-country ski trails, hiking trails, bike trails and swimming opportunities in mountain lakes are right on your doorstep. As a CHE Tourism & Management student, you have access to many benefits.
Strengths: A practical course that I was able to tailor to my needs - recommended for all budding tourism professionals
Region: Ostschweiz
Sites: Samedan
Certifications, Memberships, Qualifications:
Bundesbeiträge
Cambridge English
ISO 9001 2015
Swiss Marketing
Swiss Olympic
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