What are the main disadvantages of event marketing training?

After completing the event marketing training course, you will be able to design and manage employee events, trade fairs or major events. You will take on the project management of events, find suitable locations, look for sponsors and know the legal basis in the event and sponsorship sector.

The main disadvantages of event marketing training are:

1. The certificate following the event marketing training is not a federal certificate; alternatively, a Federal Professional Examination for marketing specialists or sales specialists would have to be completed. These have a clear quality standard, which makes them more comparable for employers. However, the certificate usually enables entry into the marketing industry - especially in the more specialized and sought-after field of event manager.
2. As the qualifications for event marketing training at certificate level are not federally regulated, the admission requirements and course content may differ from school to school. When choosing a training provider, it is therefore essential to ensure that the training supports the desired professional goals in the best possible way and, if necessary, offers interesting follow-up opportunities.
3. In addition to organizational talent, communication skills, assertiveness and a willingness to take risks, knowledge of business administration and written and spoken language skills are required for a job in event marketing. However, the ability to work under pressure in stressful situations is also an important personal characteristic that you should have as an event manager.
4. Even after the event marketing training with certificate examination, the learning does not stop: Anyone wishing to pursue a qualified career in marketing must then take the Federal Professional Examination in Marketing. This requires two years of professional experience in marketing. Federal subject funding only applies to this training if the Federal Professional Examination is also passed at the end (the follow-up options are therefore important if you are already thinking about taking the Federal Professional Examination).

Graduates work in event agencies, large banks, corporations, political parties, state organizations, SMEs, tourism organizations, non-profit organizations, catering and hotel businesses, communications agencies, incentive tour operators, sports and cultural event organizers, etc. Working hours are usually irregular and involve weekend and night work.

Provider of event marketing training